Hipchat integrates with other Atlassian products.
- If bugs are changed in Jira, you can easily be notified in a common hipchat room.
- If a build fails in Bamboo, you can be notified quickly in Hipchat so the build isn't broken for long.
- You can quickly be notified in Hipchat when pull requests are opened in Bitbucket so the person waiting for the pull request doesn't have to wait long.
Cons
- Hipchat's audio/video conferencing functionality could use some work.
- Sometimes mobile notifications get lost.
- Sometimes it can be hard to see conversations among automatic messages.