Perhaps the most important piece of software I use
Pros
- Collating various sources into one interface makes keeping track of breaking news remarkably easy.
- The live update feature means updates from breaking stories are fed directly to the consumer. This means users do not have to go out their way to find out every last detail of a story, and can instead use their time writing the story.
Cons
- Setting up Dataminr can be relatively obtuse. Although basic functions are easy to use, the more in-depth aspects require research and training to use correctly.
- Topics are very broad, which can be a negative at times. It would be useful to have 'football' as a topic rather than 'sport', for instance.
Return on Investment
- Since starting to use Dataminr, our traffic has vastly increased. Though not entirely to thank for the growth, Dataminr has played a role in talkSPORT.com's ComScore increasing by 150 percent over the past 18 months.
- Increased traffic is partly due to producing more content, and Dataminr has directly led to discovering a number of stories we previously would have missed.
Alternatives Considered
TweetDeck
Other Software Used
TweetDeck, Parse.ly, Google Analytics, Google Drive
