Curalate, offered by Bazaarvoice, is a shopper engagement platform that allows businesses to collect, display, and distribute user-generated content (UGC) at a global scale. According to the vendor, Curalate can be used by companies of all sizes, from small businesses to large enterprises, across various professions and industries such as retailers, e-commerce businesses, consumer goods companies, fashion and apparel brands, and beauty and cosmetics brands. By leveraging authentic content, the vendor claims that Curalate aims to inspire confident purchases, drive revenue, and enhance customer engagement.
Key Features
Ratings & Reviews: According to the vendor, businesses can leverage customers' authentic opinions, photos, and videos to boost sales. They can get moderated ratings and reviews on their site and syndicated to retailers, with the aim of increasing shopper confidence, conversion, and traffic.
Questions & Answers: The vendor states that Curalate enables businesses to respond to customer questions on their site or across the retail network. This feature allows them to provide helpful information to potential buyers and address their concerns.
Social Commerce: According to the vendor, Curalate enables businesses to turn user-generated content into shoppable experiences that drive sales. They claim that this feature can inspire social browsers to become loyal brand buyers by tapping into an existing goldmine of inspiring, authentic social content. Additionally, businesses can bring inspirational content to their site and sell on social media.
Retail Syndication: The vendor claims that Curalate allows businesses to distribute user-generated content everywhere their products are sold, strengthening partnerships with retailers by syndicating content to them.
Social Media Management: According to the vendor, Curalate provides businesses with a platform to manage all their social media activities in one place. They can schedule and publish content, engage with followers, and analyze performance.
In-store & Digital Activations: The vendor states that Curalate enables businesses to activate the Influenster community to drive traffic to their brand. They can also utilize the power of user-generated content to create engaging in-store and digital experiences.
Insights and Reports: According to the vendor, Curalate provides businesses with actionable insights into their performance, sentiment, advocates, and competitors. They claim that businesses can use this data to inform their marketing strategies and product enhancements.
Managed Sampling: The vendor claims that Curalate takes the hassle out of sampling programs for retailers. They state that businesses can connect with a targeted sampling community to collect user-generated content.
Launch Products: According to the vendor, Curalate helps businesses jump-start product launches with authentic user-generated content. They can collect reviews and content from a targeted community to ensure a successful launch.
Support Core Products: The vendor claims that Curalate allows businesses to continuously collect and display user-generated content to enhance product pages, keeping their core product pages as fresh as new ones.