Zoho Social

Score9.1 out of 10

626 Reviews and Ratings

What is Zoho Social?

Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard.

Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram.

Key Features:

Scheduling & publishing for content planning
Unified conversation management to track messages and interactions in one place
Social media analytics for data-driven decision-making
Content calendar to organize and visualize upcoming posts
Team collaboration for smooth workflow coordination
Zia AI for generating captions, hashtags, and content suggestions

Available on both web and mobile, Zoho Social ensures users stay connected and in control anytime, anywhere. It offers four editions for businesses and two for agencies. A free edition and a trial version are also available for easy onboarding.

Seamless Integrations:

Zoho Social integrates with Zoho CRM to support sales efforts and Zoho Desk for enhanced customer service.

About Zoho:

Zoho Social is developed by Zoho Corporation Private Limited, a company with 27+ years of expertise in business software. With a suite of 50+ applications spanning sales, marketing, customer support, finance, collaboration, workplace productivity, and security, Zoho serves over 100 million customers globally.

Categories & Use Cases

Media

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.

Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.

Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.

Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.

Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.

Screenshot of the Social Media Calendar, used to plan and deliver experiences.

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Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.

Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.5
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8

Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.4
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.8
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 7.7

Umesh Panchal View profile

Founder & CEO in Marketing at NextLevel Marketing Consultacy (11-50 employees employees)

Use Cases and Deployment Scope

As founder of NextLevel Marketing Consultancy, I use Zoho Social to manage our mission of building 1,000 business legacies by 2030. We focus on scaling growth for partners in the healthcare, legal, and small business sectors. The primary problem this tool solves is fragmented visibility. We believe growth happens when content is actually consumed, which only occurs when the strategy is perfectly aligned with the target group. Zoho Social helps us bridge that gap by reaching the right audience at the right time.

Pros

Professional precision needed to align our content strategy with specific target groups.
The process of ensuring content is consumed by the right audience at the right time is key to our growth.
Platform is a vital tool for scaling our mission.

Cons

Mobile interface can sometimes feel a bit limited compared to the desktop version.
Slight learning curve for new team members.
Initial setup for specific client approval workflows can take some time.

Return on Investment

Workflow efficiency.
Strategic alignment with TG.
Monitor visibility while on the move between meetings.

Usability

Alternatives Considered

Buffer

Other Software Used

Zoho CRM, Zoho Campaigns, Wordpress.com

Ravish Kumar View profile

Senior Data Architect in Information Technology at Tech Solutions Ltd (51-200 employees employees)

Use Cases and Deployment Scope

The main thing I used Zoho Social for was to automate posts on my personal LinkedIn account, and it always worked flawlessly. The cherry on top is the analytics pulled for each post, as well as the account-level increases and decreases in engagement and followers.

Pros

Analtics
Scheduling
Simple UI.

Cons

More Analytics.
The UI needs modernizing.
Maybe Some AI.

Return on Investment

Increased team productivity by streamlining social media workflows across multiple platforms through centralized scheduling and publishing.
Improved customer engagement response times by 40% through real-time monitoring and a unified inbox for social conversations.

Usability

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite, Adobe Marketo Engage, Google Ads

Lokesh Kumar View profile

Founder in Corporate at WOW3D learning (1-10 employees employees)

Use Cases and Deployment Scope

We have been using Zoho Social as part of our Zoho suite to streamline social media marketing for promoting 3D printing courses and engaging schools. Zoho Social tackles fragmented social media handling, which wastes time for small teams juggling operations and marketing. It resolves inconsistent posting and poor audience engagement by enabling scheduled content and real-time monitoring, boosting our reach to K-12 schools by up to 30% in similar cases. Additionally, it connects social leads directly to Zoho CRM for seamless follow-ups on course demos and partnerships. Our implementation covers content scheduling across Instagram and LinkedIn, team collaboration for approvals, and analytics to track engagement on 3D printing posts. We use the unified inbox to respond to school inquiries and monitor brand mentions, limited to 2-3 channels due to our focus on B2B education marketing. Would like to explore their Advanced features, like Zia, for optimal posting times and Canva integration to support quick content creation without expanding into full ad campaigns.

Pros

Automatic resizing of content across all platforms once you upload one version and format of a post.
Streamlining the pre scheduling of posts.
Hashtags groups formation.
AI writing assistance for quick posting.

Cons

Tagging others in one go for all the Instagram ,Facebook, LinkedIn pages.
It sometimes snaps in between while uploading video less than one minute.

Return on Investment

I am early stage pre-revenue bit increase in impressions and building social media post.
Zoho social is good for every user in team and easy to use.

Usability

Alternatives Considered

Bigin by Zoho CRM and Meta Business Manager

Other Software Used

Zoho Sites, Zoho Books, Zoho Campaigns

公登西村 View profile

CEO in Information Technology at Cosmic Enterprise (1-10 employees employees)

Use Cases and Deployment Scope

I find it very convenient that it has a complete set of tools necessary for measuring engagement across various platforms, including X.The API specifications for X are being updated daily, and I think it's progressing faster than any other platform.Since it allows for the simultaneous management of aspects that cannot be fully managed by MetaBusinessSuite alone, I believe it's worth paying a monthly fee to centralize management.

Pros

Reducing the workload of managing social media.
Bulk registration of submissions is possible.
Cross-platform compatibility.

Cons

This isn't limited to Zoho Social, but there's a time lag in responding to changes in API specifications.

Return on Investment

When considering the cost-effectiveness of tools that minimize both thinking time and hands-on work, especially when there's a monthly fee, I feel that being able to reduce human resources at the lowest possible cost is a significant advantage.

Usability

Alternatives Considered

Buffer, SocialDog and Meta Business Suite

Other Software Used

ChatGPT, NotePM, Canva, Adobe PhotoShop, Adobe Illustrator CC, Adobe Premiere Pro, Adobe After Effects, Adobe Dreamweaver, Blender

Alisha Brown View profile

Tutor at Ms Alisha B (1-10 employees employees)

Use Cases and Deployment Scope

Zoho Social is the best apps I have discovered for social media analytics The detail is insane and the value is tremendous . Notifications in realtime of comments and messages to mimic social media notifications, is a game changer. I cannot believe the detailed reports the summaries of analytics across all platforms and the ability to also post. Happy to paid for this service when the funds come available

Pros

notifications
analytics
reports

Cons

youtube in the smaller packages

Return on Investment

better planning
better marketing
better research

Usability

Alternatives Considered

Social Champ

Other Software Used

Social Champ, Metricool

Zoho Social

What is Zoho Social?

Key Features:

Seamless Integrations:

About Zoho:

Categories & Use Cases

Media

Key Features

Top Performing Features

Content planning and scheduling

LinkedIn

Twitter

Areas for Improvement

Lead generation

Automated routing and prioritization

Competitor analysis

Reviews

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Alternatives Considered

Other Software Used

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Alternatives Considered

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