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Zoho Social

Score9.1 out of 10

620 Reviews and Ratings

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What is Zoho Social?

Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard.


Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram.


Key Features:


  • Scheduling & publishing for content planning
  • Unified conversation management to track messages and interactions in one place
  • Social media analytics for data-driven decision-making
  • Content calendar to organize and visualize upcoming posts
  • Team collaboration for smooth workflow coordination
  • Zia AI for generating captions, hashtags, and content suggestions

Available on both web and mobile, Zoho Social ensures users stay connected and in control anytime, anywhere. It offers four editions for businesses and two for agencies. A free edition and a trial version are also available for easy onboarding.


Seamless Integrations:


Zoho Social integrates with Zoho CRM to support sales efforts and Zoho Desk for enhanced customer service.


About Zoho:


Zoho Social is developed by Zoho Corporation Private Limited, a company with 27+ years of expertise in business software. With a suite of 50+ applications spanning sales, marketing, customer support, finance, collaboration, workplace productivity, and security, Zoho serves over 100 million customers globally.

Categories & Use Cases

Media

the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.
the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.
the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.
the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.
an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.
the Social Media Calendar, used to plan and deliver experiences.

1 / 6

Key Features

Learn about the best (and worst!) features Zoho Social has to offer, as determined by TrustRadius' reviewers.
Based on 620 ratings of Zoho Social's features
View all features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.6

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 8.8

Areas for Improvement

  • Automated routing and prioritization

    Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

    Category average: 7.8

  • Lead generation

    Users can discover and engage with new prospects, based on certain parameters.

    Category average: 7.5

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 7.8

Reviews

What users are saying about Zoho Social.
View all reviews

Zoho Social Excellent Value for Mid-Size Teams Seeking Social Media Efficiency.

Ravish KumarView profile
Senior Data Architect in Information Technology at Tech Solutions Ltd (51-200 employees employees)

Use Cases and Deployment Scope

The main thing I used Zoho Social for was to automate posts on my personal LinkedIn account, and it always worked flawlessly. The cherry on top is the analytics pulled for each post, as well as the account-level increases and decreases in engagement and followers.

Pros

  • Analtics
  • Scheduling
  • Simple UI.

Cons

  • More Analytics.
  • The UI needs modernizing.
  • Maybe Some AI.

Return on Investment

  • Increased team productivity by streamlining social media workflows across multiple platforms through centralized scheduling and publishing.
  • Improved customer engagement response times by 40% through real-time monitoring and a unified inbox for social conversations.

Usability

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite, Adobe Marketo Engage, Google Ads

My great experience with Zoho Social

Alisha BrownView profile
Tutor at Ms Alisha B (1-10 employees employees)

Use Cases and Deployment Scope

Zoho Social is the best apps I have discovered for social media analytics The detail is insane and the value is tremendous . Notifications in realtime of comments and messages to mimic social media notifications, is a game changer. I cannot believe the detailed reports the summaries of analytics across all platforms and the ability to also post. Happy to paid for this service when the funds come available

Pros

  • notifications
  • analytics
  • reports

Cons

  • youtube in the smaller packages

Return on Investment

  • better planning
  • better marketing
  • better research

Usability

Alternatives Considered

Social Champ

Other Software Used

Social Champ, Metricool

Zoho makes scheduling easy

Alysha Bragil
Business Owner in Marketing at Wow Studios (1-10 employees employees)

Use Cases and Deployment Scope

I have been using Zoho for a little while now and its been such a time saver. Being able to schedule content so I don't have to worry about posting each day is so helpful and the site is super easy to use. Definitely recommend.

Pros

  • Scheduling posts is quick and easy!
  • Being able to keep track of what I have posted and what's coming up is great!
  • I love that it caters to all my SM accounts, making it super easy to post regularly!

Cons

  • TBH so far I don't have any. In a newish user but I have found it simple and straightforward to use so far.

Return on Investment

  • It saves me valuable time! As a solo entreprenur thats gold!
  • Its put everything in one place and allows me to schedule across multiple platforms at the same time which saves time and frustration.
  • Its so easy to use. I no longer hate posting. This makes it quick and even fun!

Usability

Zoho Social w3Develops Success iHighlyRecommend

Jonathan JacksonView profile
Software Engineer in Engineering at w3Develops (1-10 employees employees)

Use Cases and Deployment Scope

BIG SHOUTOUT ZOHO SOCIAL! Best platform we've used to send posts. Very grateful and once the free trial ends we plan on sticking with them for life. Their free plan and trial rock! Our company w3Develops helps setup study groups for our students and foster our community by being able to reach our audience successfully.

Pros

  • Its sends out posts fast and efficiently
  • Its allows us to be able to schedule posts effectively
  • Its trial allows us to thoroughly utilize their services and gain traction before starting major campaigns

Cons

  • Add11 channels to the free trial and then add more like dev.to, forum, mastadon, quora,rumble etc

Return on Investment

  • Ive been able to obtain new students which is great
  • I cant do live streams
  • i cant do do rumble

Usability

Alternatives Considered

Hootsuite, Buffer and Asana

Other Software Used

Asana, Hootsuite, Buffer

Nice

Incentivized
Seth Ethan Bailey, MS, MA, MDivView profile
CEO in Human Resources at Haus of Bailey (1-10 employees employees)

Use Cases and Deployment Scope

Zoho has helped transform my time and efforts in how I am able to reach my audience. There is not a lot of time where I am posting without strategic insight as to the 4W's. Since using this platform there has been more time for me to look into other avenues to help my company.

Pros

  • Social Media Metrics
  • Scheduled Posts
  • Multiple Integrations

Usability

Alternatives Considered

ACI Payments Orchestration Platform

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