CallidusCloud LeadRocket (discontinued)

Formerly CallidusCloud Marketing Automation

CallidusCloud Marketing Automation can be useful in organizations with complicated marketing teams because of this tool kind of covers everything but since there is very little need because most of the times you would not be needing all the features. Further to that even though there are a lot of features many don't work well.

I honestly can't see any situation where this is not suited. Even when we release campaigns to 20 people, which could easily be done using any email platform, you still are able to use reporting that could be used to make processes more efficient.

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues.

CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.

My experience with LeadFormix has been soley with its email marketing services. There are a number of things I would like to see improved before I would comfortably recommend this service to a colleague.

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.