Overview
What is BrightTALK?
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
Excellent Webinar platform with secure registration
A new way to experience training and products.
A bright horizon for learning!
Great tool for marketing webinars and expanding your audience!
BrightTALK is one of the most beneficial tools our marketing team uses
Pricing
What is BrightTALK?
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
BrightTALK Demo 2014 07 30
Demo para uso de la plataforma BrightTalk
Product Details
- About
- Tech Details
What is BrightTALK?
BrightTALK Video
BrightTALK Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(36)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found that BrightTalk is effective for driving prospects and generating leads through webinars. The platform allows users to share professional content with a global audience, expanding their reach and interaction capabilities. Users have found value in using BrightTalk to share knowledge, best practices, and timely content on security and privacy issues. Although some users have experienced additional lead income, the quality of the leads may not always be the best. Nevertheless, the product serves as an introduction to the latest topics, networking, connecting with experts, and free training. Users have also found that BrightTalk brings awareness to the use of BI tools for advancing business outcomes, transformation, and modernization. The platform provides a collective viewpoint from various industries to address the broad needs of the audience. Users have found value in understanding how organizations work with people, process, and technology, and the benefits and outcomes they achieve.
In terms of webinar hosting, users appreciate the reliability and user-friendliness of BrightTalk. They also value the continuous addition of new features that enhance their experience. The product has been useful for creating a channel to make webinars available to subscribers, providing control and easy access to content. Users have successfully built a subscriber list and have found value in the personalized channel provided by BrightTalk for promoting webinars and analyzing attendee feedback.
Overall, BrightTalk helps make content available to a wider audience and streamlines the webinar process for many users. It has also served as an alternative to live events, allowing users to engage with their audience in a less expensive way. However, some users have faced limitations with outdated features on the platform, reflecting poorly on their technology company.
BrightTalk has been beneficial for companies with a built-up community on the platform since it makes it easy to promote upcoming webinars. It has also helped solve the lack of registrants to webinars and provided more qualified leads for reaching out to potential clients. Additionally, BrightTalk assists users in better utilizing the video content channel, expanding their target areas, and reaching net new contacts.
The platform's content has been valuable for various facets of organizations, including executive leadership, internal technical processes, and external salesforce optimization. It acts as a decent demand generation tool and a place to host content that helps convert pre-existing leads to an MQL status.
While BrightTalk has received positive feedback for its ability to engage clients with timely, live material and connect them directly with brand heroes and ambassadors, some users have experienced issues with the platform not working properly, which has cost them business. However, for many users, BrightTalk has been easy to use for promoting webinars and accessing a targeted audience. It has been utilized for informational webinars, training sessions, and staying up-to-date with trends in various industries.
BrightTalk has helped generate thousands of leads every month for the sales organization. The platform has also been used for webcast hosting and tracking data, providing valuable insights into attendee engagement. Companies with a built-up BrightTalk community find it easy to promote upcoming webinars and have experienced an increase in qualified leads. In addition, BrightTalk content has been valuable for various facets of organizations, including executive leadership, internal technical processes, and external salesforce optimization.
The platform acts as a decent demand generation tool and provides a place to host content that helps convert pre-existing leads to an MQL status. Users appreciate the reliability and user-friendliness of BrightTalk, as well as the continuous addition of new features that enhance their experience. They have successfully built subscriber lists and found value in the personalized channel provided by BrightTalk for promoting webinars and analyzing attendee feedback.
Overall, BrightTalk helps make content available to a wider audience, streamlines the webinar process, and generates engaged, net new leads. With its ease of use and ability to access a targeted audience, many users have turned to BrightTalk as an alternative to live events. It offers a cost-effective way to engage with their audience and distribute video-based information. However, some users have faced limitations with outdated features on the platform, reflecting poorly on their technology company. Despite these drawbacks, BrightTalk continues to be a valuable tool for driving prospects, generating leads, and sharing professional knowledge across industries.
User-friendly Interface: Many reviewers have praised the user-friendly interface of the product, stating that it is easy to navigate and understand. Users appreciate how intuitive the design is, allowing them to quickly access the features they need without any hassle.
Reliable Performance: A significant number of users have mentioned that the product delivers reliable performance. They have expressed satisfaction with its ability to consistently meet their expectations and handle tasks efficiently. This reliability has earned the trust of users who rely on the product for their everyday needs.
Excellent Customer Support: Several reviewers have highlighted the excellent customer support provided by the company. Users appreciate the prompt and helpful responses they receive when reaching out for assistance or troubleshooting. The responsive customer support team has been commended for going above and beyond to ensure a positive user experience.
Cons:
- Manual field mapping: Users have found the manual mapping of every field in BrightTALK to be tedious and time-consuming, with several reviewers expressing frustration over this process.
- Lack of code customization for forms: Several users have expressed dissatisfaction with the inability to customize forms on BrightTALK's website or their own site, as it restricts their ability to match the branding and design preferences of their business.
- Low registration numbers and lead quality: Many users reported low registration numbers and dissatisfaction with the quality of leads provided by BrightTALK, indicating a potential issue with attracting target audiences and generating valuable leads.
Users commonly recommend the following improvements for BrightTalk based on their experience:
- Utilize Marketo integration and consider the appropriate connector when setting up BrightTalk.
- Build a relationship with an event manager for future opportunities.
- Ensure consistency and quality in channel content.
While users generally appreciate BrightTalk's features, they also express concerns about certain aspects:
- Some reviewers mention that BrightTalk has been slow in implementing requested features or taking user recommendations into account. Additionally, there have been reports of unresponsive account managers.
- Users caution that if security is a priority, it is important to exercise caution when transitioning to BrightTalk as a new vendor.
- Some users question the effectiveness of BrightTalk's marketing efforts in attracting a wider audience.
Overall, users appreciate BrightTalk's capabilities but recommend addressing responsiveness issues, improving feature implementation speed, enhancing marketing efforts, and emphasizing security measures for potential customers.
Attribute Ratings
Reviews
(1-5 of 5)Excellent Webinar platform with secure registration
- Webinar connection
- Integration with other organizations providing webinars
- Multifaceted with video and/or audio presentations
- A larger database of webinars regarding a broader range of topics
- Ability to upload talks from other websites to its repository by users
- Integration of a Remote Desktop platform similar to Zoom
- Audience polling
- N/AN/A
- Q&A
- 80%8.0
- Dashboards
- 80%8.0
- Data exportability
- N/AN/A
- High quality audio
- 90%9.0
- Mobile support
- 80%8.0
- Participant roles & permissions
- 90%9.0
- Confidential attendee list
- N/AN/A
- Branding options
- 80%8.0
- Integration to Marketing Automation
- 100%10.0
- Calendar integration
- 100%10.0
- Record meetings / events
- 100%10.0
- Slideshows
- 100%10.0
- Event registration
- 90%9.0
- Flexibility with employee schedules
- Education platform in a one-site repository
- Ease of use
- Zoom
A new way to experience training and products.
- Training
- Product explanation.
- Suggestive referrals.
- Possibly a slightly more frequent recommendation schedule.
- An easier sign in to webinars.
- Slightly more intuitive search feature.
- Audience polling
- 70%7.0
- Q&A
- 80%8.0
- Dashboards
- 90%9.0
- Data exportability
- 80%8.0
- High quality audio
- 100%10.0
- Mobile support
- N/AN/A
- Participant roles & permissions
- 60%6.0
- Confidential attendee list
- 80%8.0
- Branding options
- N/AN/A
- Integration to Marketing Automation
- N/AN/A
- Calendar integration
- 100%10.0
- Record meetings / events
- 70%7.0
- Slideshows
- 100%10.0
- Event registration
- 70%7.0
- So far, BT has given us some ideas for the future.
- When considering several products for integration, BT has opened our eyes to alternatives we hadn't thought of yet.
- In the same vein, BT has given us more info and details on a product we were already interested in.
A bright horizon for learning!
- The leading edge of new info.
- Concise strategies to manage challenges.
- Variety of learning platforms.
- Our sphere is healthcare and I would appreciate even more customization to this sector.
- Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
- More of the local live events, love these.
- Because of its utility and onboarding new talent, our HR costs of talent acquisition and retention are reduced.
- The live networking events have been useful in producing new leads
- More targeted use of our funds for security and Cloud because of the knowledge we've gained, so reduced costs in those areas.
- It expands our audience by allowing us to tap into their database of users.
- It is easy to use and is reliable. We don't have any technical issues.
- It has robust reporting that provides a lot of data on attendees.
- It takes some time to get up to speed on how it works. You need to do a test run a couple times to get used to it.
- I don't like how when you click on a webinar from a list, it automatically registers you. I want to review it first and then click a button to register.
- I'd like to have a comment board where people could post their ideas for all to see during the session. It would be more collaborative.
- We have grown our audience by at least 50%
- The platform is user-friendly for the admin, the presenters, and the viewers.
- We are able to connect BrightTALK to our CRM tool and to score visitors for watching our assets.
- The support personnel and account managers at BrightTALK are quite responsive and helpful.
- BrightTALK is a cost-effective tool that works well for our organization.
- The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
- Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
- The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
- For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
- Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
- This allows us to easily connect with our audience and the platform is low maintenance for us.
- Cisco Webex Room Series (formerly Cisco Spark Room Series) and Vistex Go-to-Market Suite (GTMS)