Skip to main content
TrustRadius
Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Read more

Learn from top reviewers

Adobe Audience Manager, a More Flexible DMP

Rating: 8 out of 10
July 14, 2021
IncentivizedVetted ReviewVerified User
I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to ...
Continue reading
Joseph Alleruzzo
Director - Marketing
Director Client Lead
Havas Media
Adobe Audience Manager4 years of experience

Managing the audience is easy npw

Rating: 10 out of 10
June 7, 2021
Vetted ReviewVerified User
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and opt...
Continue reading
Dishank Vishnoi
Team Lead - Engineering
Senior Consultant
Areteans
Adobe Audience Manager1 year of experience

Very useful tool for making your data easier to access

Rating: 7 out of 10
October 2, 2020
IncentivizedVetted ReviewVerified User
I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the mana...
Continue reading
Ashley Willis
Administrator - Information Technology
System Administrator
City of Kissimmee
Adobe Audience Manager2 years of experience

We got 20% increase in revenue with Adobe Audience Manager.

Rating: 6 out of 10
September 21, 2020
IncentivizedVetted ReviewVerified User
Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising ...
Continue reading
Muhammad Hassan Hafeez
Team Lead - Marketing
CEO (Chief Executive Officer)
HK Services
Adobe Audience Manager1 year of experience

Great data management

Rating: 8 out of 10
September 17, 2020
IncentivizedVetted ReviewVerified User
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behavio...
Continue reading
Kevin Sohel
Analyst - Information Technology
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada
Adobe Audience Manager2 years of experience
Log in with LinkedIn to see content from your network

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing
Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

43 people also want pricing

Alternatives Pricing

Oracle Marketing

Oracle Marketing

$2,000
per month
What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Clear Analytics

Clear Analytics

$29
Per Seat per Month
What is Clear Analytics?

Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.

Return to navigation

Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.4

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.5

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.3

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 8.2
Return to navigation

Product Details

What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud. Adobe Audience Manager was a solution for connecting data and creating marketing opportunities. The company now introduces Adobe Real-Time CDP, the advanced customer data platform (CDP) that connects known and pseudonymous data to create real-time, unified profiles ready for cross-channel activation — plus so much more — letting marketers continue to find and reach customers even as third-party cookies crumble.

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.6.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
Companies can't remove reviews or game the system. Here's why
(1-5 of 16)

Adobe Audience Manager, a More Flexible DMP

Rating: 8 out of 10
Incentivized
July 14, 2021
JA
Joseph Alleruzzo
Director Client Lead
Havas Media (Marketing and Advertising, 5001-10,000 employees)
Vetted Review
Verified User
Adobe Audience Manager
4 years of experience
View profile
Likelihood to Recommend
We needed to take a client's CRM data and utilize it across paid media which was a good fit for Adobe Audience Manager. We also took that audience data and enriched it to test our various 2nd and 3rd party segments to find new smaller audiences that were more defined and niche.

Managing the audience is easy npw

Rating: 10 out of 10
June 07, 2021
DV
Dishank Vishnoi
Senior Consultant
Areteans (Computer Software, 10,001+ employees)
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
View profile
Likelihood to Recommend
Well Suited- Data segmentation, which allows creating audiences for advertising to very specific target groups.
Less Appropriate- Analytics data sometime takes more than 24 hours to load.. A lot of manual batch uploads of data.

Very useful tool for making your data easier to access

Rating: 7 out of 10
Incentivized
October 02, 2020
AW
Ashley Willis
System Administrator
City of Kissimmee (Government Administration, 501-1000 employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
Likelihood to Recommend
I would highly recommend this product. It compares favorably to other options out there and its Adobe so you're able to expect a certain amount of fluidity and usefulness. There are other solutions out there that you may be able to get for cheaper, but so far, this one has the most features we needed for the right price.

We got 20% increase in revenue with Adobe Audience Manager.

Rating: 6 out of 10
Incentivized
September 21, 2020
Likelihood to Recommend
Adobe Audience Manager is especially good at helping us determine where to focus marketing efforts in order to connect with customers in a best way. The platform is well suited but when it comes to new people who aren't familiar with this platform, it is a big challenge.

Great data management

Rating: 8 out of 10
Incentivized
September 17, 2020
KS
Kevin Sohel
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
View profile
Likelihood to Recommend
AAM is well suited for companies or organizations that require in depth understanding of the audience to keep ahead of its marketing campaign, specifically those that are new in the game, and lacks the understanding of consumer’s behaviour. AAM is a good beginner’s platform for start-ups are already newly developed companies that are looking to expand their personnel.
Return to navigation