Overview
What is Adform FLOW?
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life…
One of the best RTB tools there is. Great customer support.
Adform FLOW to make informed marketing decisions.
An efficient product that gives accurate results
Advertising campaigns brought to their full capacity
Pricing
What is Adform FLOW?
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Adform FLOW?
Adform FLOW Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Comparisons
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Reviews and Ratings
(12)Community Insights
- Pros
- Cons
Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have found them to be responsive and effective in providing assistance.
User-friendly Interface: Numerous reviewers have mentioned that they find the platform easy to use for managing their contents. The interface is considered user-friendly and intuitive, allowing users to navigate and utilize the platform without much difficulty.
Targeting Options: Several users appreciate the targeting options provided by the platform, which make it easier for them to reach their desired audience. The range of targeting features enhances the effectiveness of campaigns according to customers.
Difficult Interface: Some users have found it difficult to understand where everything is located in the interface, resulting in a frustrating and steep learning curve.
Lack of Optimization for Smaller Monitors/Resolutions: Several reviewers mentioned that the platform lacks optimization for smaller monitors or resolutions, leading to a cramped and less user-friendly experience.
Challenging Implementation Process: Users expressed a desire for an easier implementation process, similar to other real-time bidding tools. This suggests that the current implementation process may be complex and time-consuming. Additionally, users have reported issues with attribution and conversion modeling, as well as difficulties integrating and deploying the tool with existing infrastructure. They also wished for more flexibility in importing 1st party data and upgrades to the platform. Some users encountered bugs and experienced performance issues with the Demand Side Platform panel. Furthermore, customer service was deemed lacking in helpfulness by some reviewers. Overall, there are multiple areas where improvements can be made to enhance the user experience of this tool.
Attribute Ratings
Reviews
(1-4 of 4)- targeting options
- ease of use
- nice reporting options
- Adform flow User ID - postcookie targeting option in particular.
- implementation process could be easier, as with any other rtb tool.
- attribution and conversion modelling.. I would welcome more flexibility in the tool
- 1st party data import could be easier
- Ad campaign creation
- 80%8.0
- Ad deployment
- 80%8.0
- Display advertising
- 90%9.0
- Ad display and retargeting segmentation
- 80%8.0
- Sequence targeting
- 80%8.0
- Data Transfer
- 80%8.0
- DSP integration
- 80%8.0
- Ad dashboards
- 90%9.0
- Ad performance reports
- 80%8.0
- Ad conversion tracking
- 70%7.0
- Ad attribution reporting
- 50%5.0
- Cross-channel ad management
- N/AN/A
- Ad forecasting and optimization
- N/AN/A
- mostly used for brand campaigns where hard ROI is harder to calculate
- however overall brand awareness performance metrics we were following we overachieved
- it's hard though to credit it just to the tool, people make the campaigns
- Xaxis DMP (Turbine)
Adform FLOW to make informed marketing decisions.
- Great visualizaiton
- Good customer Service
- Valuable Data
- Ease of use
- Ad campaign creation
- 70%7.0
- Ad deployment
- 60%6.0
- Display advertising
- 80%8.0
- Ad display and retargeting segmentation
- 70%7.0
- Sequence targeting
- 80%8.0
- Data Transfer
- 90%9.0
- DSP integration
- 80%8.0
- Ad dashboards
- 80%8.0
- Ad performance reports
- 80%8.0
- Ad conversion tracking
- 80%8.0
- Ad attribution reporting
- 90%9.0
- Cross-channel ad management
- 90%9.0
- Ad forecasting and optimization
- 70%7.0
- Optimization
- Better Decisions
An efficient product that gives accurate results
- Reporting Dashboard
- Database integration
- Ease of scheduling & running campaigns
- Customer service
- Integration & deployment with existing infrastructure
- Upgrades to the platform
It might not be suitable for small scale companies as that won't be cost efficient.
- Ad campaign creation
- 90%9.0
- Ad deployment
- 100%10.0
- Display advertising
- 100%10.0
- Ad display and retargeting segmentation
- 90%9.0
- Sequence targeting
- 80%8.0
- Data Transfer
- 100%10.0
- DSP integration
- 80%8.0
- Ad dashboards
- 100%10.0
- Ad performance reports
- 100%10.0
- Ad conversion tracking
- 80%8.0
- Ad attribution reporting
- 90%9.0
- Cross-channel ad management
- 90%9.0
- Ad forecasting and optimization
- 80%8.0
- DSP cost has reduced
- Reduced time to market
- Approx 15-20% CPA reduction in most clients
- Price
- Product Features
- Product Usability
Advertising campaigns brought to their full capacity
- Customer Support
- Interface
- Amount of Data
- Bugs
- UX of DSP Panel
- Performance
1) The quality and depth of the data which is available for us to run the campaigns
2) The capacity for event tracking which can also extend for creative purposes
3) Flexibility around user targeting for acquisition campaigns
- Ad campaign creation
- 60%6.0
- Ad deployment
- 70%7.0
- Display advertising
- N/AN/A
- Ad display and retargeting segmentation
- 80%8.0
- Sequence targeting
- N/AN/A
- Data Transfer
- 80%8.0
- DSP integration
- 80%8.0
- Ad dashboards
- N/AN/A
- Ad performance reports
- 60%6.0
- Ad conversion tracking
- 70%7.0
- Ad attribution reporting
- 70%7.0
- Cross-channel ad management
- 80%8.0
- Ad forecasting and optimization
- N/AN/A
- CPA reduction 20% in some clients
- ROAS driven decisions
- DSP Cost reduction