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Adform FLOW

Adform FLOW

Overview

What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life…

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Learn from top reviewers

One of the best RTB tools there is. Great customer support.

Rating: 8 out of 10
April 13, 2022
IncentivizedVetted ReviewVerified User
We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this ca...
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Verified user
Account Manager
Adform FLOW5 years of experience

Adform FLOW to make informed marketing decisions.

Rating: 7 out of 10
April 13, 2022
IncentivizedVetted ReviewVerified User
Adform FLOW is robust campaign management software that allows specific audience targetting and multi-channel marketing allowing us to buy and optimize digital ads for custome...
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Verified user
Project Manager
Adform FLOW1 year of experience

An efficient product that gives accurate results

Rating: 8 out of 10
April 12, 2022
IncentivizedVetted ReviewVerified User
Overall experience with Adform flow has been positive. We have mainly used Adform as a Demand Side Platform to perform customer acquisition and branding campaigns. Although th...
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Anshumali Mishra
Manager - Sales
Manager Sales & Research
To The New
Adform FLOW2 years of experience

Advertising campaigns brought to their full capacity

Rating: 8 out of 10
April 11, 2022
IncentivizedVetted ReviewVerified User
As a company, we have mainly used Adform as a Demand Side Platform to perform user acquisition, branding, and some retargeting campaigns. We've used a few DSPs, and Adform has...
Continue reading
Verified user
Manager
Adform FLOW2 years of experience
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Pricing

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Adform FLOW

Adform FLOW

N/A
Unavailable

What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Adform FLOW?

Adform FLOW is a platform that aims to give cost transparency at every step of the journey. Developed as a unified technology, running on a single architecture with centralized user experience, Adform FLOW delivers insight and control over what happens across the entire platform. It pairs machine learning and algorithmic excellence to bring an improved human/machine empowered experience.

Adform FLOW Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have found them to be responsive and effective in providing assistance.

User-friendly Interface: Numerous reviewers have mentioned that they find the platform easy to use for managing their contents. The interface is considered user-friendly and intuitive, allowing users to navigate and utilize the platform without much difficulty.

Targeting Options: Several users appreciate the targeting options provided by the platform, which make it easier for them to reach their desired audience. The range of targeting features enhances the effectiveness of campaigns according to customers.

Difficult Interface: Some users have found it difficult to understand where everything is located in the interface, resulting in a frustrating and steep learning curve.

Lack of Optimization for Smaller Monitors/Resolutions: Several reviewers mentioned that the platform lacks optimization for smaller monitors or resolutions, leading to a cramped and less user-friendly experience.

Challenging Implementation Process: Users expressed a desire for an easier implementation process, similar to other real-time bidding tools. This suggests that the current implementation process may be complex and time-consuming. Additionally, users have reported issues with attribution and conversion modeling, as well as difficulties integrating and deploying the tool with existing infrastructure. They also wished for more flexibility in importing 1st party data and upgrades to the platform. Some users encountered bugs and experienced performance issues with the Demand Side Platform panel. Furthermore, customer service was deemed lacking in helpfulness by some reviewers. Overall, there are multiple areas where improvements can be made to enhance the user experience of this tool.

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(1-3 of 3)

An efficient product that gives accurate results

Rating: 8 out of 10
Incentivized
April 12, 2022
AM
Anshumali Mishra
Manager Sales & Research
To The New (Information Technology and Services, 501-1000 employees)
Vetted Review
Verified User
Adform FLOW
2 years of experience
Use Cases and Deployment Scope
Overall experience with Adform flow has been positive. We have mainly used Adform as a Demand Side Platform to perform customer acquisition and branding campaigns. Although the service and deployment time is a bit slow but the product in itself is quite efficient. The platform targets specific customers to our need and the reporting tool attached is amazing. The dashboard is very user friendly.
Pros
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
Cons
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform
Likelihood to Recommend
It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details.

It might not be suitable for small scale companies as that won't be cost efficient.
Adform FLOW Feature Ratings
Ad Campaigns (5)
92%
9.2
Ad campaign creation
90%
9.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
90%
9.0
Data Transfer
100%
10.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
90%
9.0
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
80%
8.0
Return on Investment
  • DSP cost has reduced
  • Reduced time to market
  • Approx 15-20% CPA reduction in most clients
Alternatives Considered
First of all it was integrating well with our existing database and secondly costing. We were looking for specific kind of product for our marketing and sales team. Salesforce and Adobe we had also evaluated but they were not offering the customization we needed for our structure to work. Meanwhile costing of Adform Flow was much lesser than the other 2.
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Product Usability
We needed a customised product for our team and Adform Flow helped us with that. Plus the pricing was great as compared with the competitors in the market.
Evaluation Lessons Learned
I would really want the integration and service part to fast. They took a long time to customise the product and the deploy it. Secondly the upgrades to the product should be timely and with no bugs.
Premium Support
Yes for the first year were without any premium support but since their support service is a bit slow so we went for premium service. It is also slow but better than their normal service.
Bug Resolution
Yes
Yes we have reported bugs to their support team and they rectified it but it took some time to get it resolved.
Exceptional Examples of Adform FLOW Support
They are really fast when we report bugs in updates. That's an experience we would like them to offer with any kind of support.
Support Rating
6
Reasons are already given in past. They are really slow in support service.

One of the best RTB tools there is. Great customer support.

Rating: 8 out of 10
Incentivized
April 13, 2022
Verified User
Account Manager in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
Adform FLOW
5 years of experience
Use Cases and Deployment Scope
We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this case, Adform presented a better solution than the other tools available. What's great about Adform is it nicely represents all the basic line items in reports, at one glance and it does not matter if it is video, banners, or dynamic.
Pros
  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
Cons
  • implementation process could be easier, as with any other rtb tool.
  • attribution and conversion modelling.. I would welcome more flexibility in the tool
  • 1st party data import could be easier
Likelihood to Recommend
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
Adform FLOW Feature Ratings
Ad Campaigns (5)
82%
8.2
Ad campaign creation
80%
8.0
Ad deployment
80%
8.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
48.33333333333333%
4.8
Ad dashboards
90%
9.0
Ad performance reports
80%
8.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
50%
5.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
N/A
N/A
Return on Investment
  • mostly used for brand campaigns where hard ROI is harder to calculate
  • however overall brand awareness performance metrics we were following we overachieved
  • it's hard though to credit it just to the tool, people make the campaigns
Alternatives Considered
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Advertising campaigns brought to their full capacity

Rating: 8 out of 10
Incentivized
April 11, 2022
Verified User
Manager in Product Management
Marketing & Advertising Company, 51-200 employees
Vetted Review
Verified User
Adform FLOW
2 years of experience
Use Cases and Deployment Scope
As a company, we have mainly used Adform as a Demand Side Platform to perform user acquisition, branding, and some retargeting campaigns. We've used a few DSPs, and Adform has been one of the top performers because of its consistency in driving campaign results and quality of available information throughout the whole platform.
Pros
  • Customer Support
  • Interface
  • Amount of Data
Cons
  • Bugs
  • UX of DSP Panel
  • Performance
Likelihood to Recommend
Some key aspects to understand the good use of Adform Flow are:
1) The quality and depth of the data which is available for us to run the campaigns
2) The capacity for event tracking which can also extend for creative purposes
3) Flexibility around user targeting for acquisition campaigns
Adform FLOW Feature Ratings
Ad Campaigns (5)
42%
4.2
Ad campaign creation
60%
6.0
Ad deployment
70%
7.0
Display advertising
N/A
N/A
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
N/A
N/A
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
46.66666666666667%
4.7
Ad dashboards
N/A
N/A
Ad performance reports
60%
6.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
70%
7.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
N/A
N/A
Return on Investment
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Alternatives Considered
They do not have quite the same case use so a comparison can not be made in a perfect manner. Having said this, Adform FLOW really surprises in its capability to be up to par with one of the best in class for Ad Management as well as having a bit more integrations in its platform.
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