Likelihood to Recommend If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
Read full review It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
Read full review Pros Collect customer data from multiple sources. Integrated with wide breadth of vendors and verticals. Helps track unregistered user data into registered user data. Read full review SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history. The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies. SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior. Read full review Cons Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical. Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze. Audiences...definitely not as robust as Amplitude Read full review I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive. integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool. Read full review Likelihood to Renew It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
Read full review On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
Read full review Usability We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Read full review Reliability and Availability Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
Read full review Performance There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Read full review Support Rating Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
Read full review We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
Read full review In-Person Training because it was made directly in the company
Read full review Online Training They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
Read full review Implementation Rating There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
Read full review Alternatives Considered mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Read full review There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
Read full review Scalability because the platform actually allows you to scale at any time if designed following best practices
Read full review Return on Investment Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP. Positive: Able to connect to 3rd party tools with small effort (Appsflyer). Read full review Having a single, stremlined point of entry for the customers improves the overall customer experience By the same reason, maintenance costs are reduced because interventions focus on a single object It's versatile in its integration so there is no need to change the surrounding software ecosystem Read full review ScreenShots SAP Customer Data Solutions Screenshots