Likelihood to Recommend Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
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We launched the program quickly and on schedule, Punchh has continued to evolve and enhance to adapt to our changing business needs, importantly developing integrations with other key partners —Olo, PAR Brink POS. I think it's ideal for a brand of our size with under 200 locations, perhaps for a chain of more than 2,000 locations, it could be worth considering building an in-house solution as a potential cost saving.
Read full review Pros It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework. Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts. The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel. Read full review PAR Technology Corporation (ParTech)
Reward-based App material. Punchh is great platform for reward tracking and fulfillment. I have not found one that does a better job at customer loyalty. Read full review Cons Some of Iterable's user interface in Journey is a little confusing. This is a personal preference. Their image uploading is very basic - but they are working on releasing a new version soon. It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation Read full review PAR Technology Corporation (ParTech)
Look carefully into the integrations, find out exactly what is possible. We launched when we had Monkey Media as our online ordering tool, although it was integrated, we ended up having to move to Olo just because it was such a stronger integration. I would re-think having Facebook as an option to allow registration and signup to our app. This was recommended by Punchh, but we ended up getting so many out of date email addresses in our system that were associated with the Facebook account. One thing we wanted to launch with was a gift card integration, but due to Punchh not being PCI compliant, and due to other technological limitations, that's not something we've been able to bring into our loyalty app, which would be nice to have. Read full review Likelihood to Renew Extremely easy to use, deeply integrated into our infrastructure
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Usability Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review PAR Technology Corporation (ParTech)
Reliability and Availability Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Read full review PAR Technology Corporation (ParTech)
The customer success people are not as invested as it seems they should be in their clients' business, at least not for the amount of money the platform costs. I am always looking for best practices to be provided or at least discussed with my AM, and she doesn't ever seem to care about what others are doing in my industry.
Read full review Alternatives Considered The visualization tools in iterable for creating journeys are so much easier to use and adjust than in
Marketo , Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or
Marketo . It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review PAR Technology Corporation (ParTech)
We were looking for a partner who would help us get a loyalty program and a mobile app launched quickly, Punchh delivered our app on-time, the cost was very competitive and Punchh was being used by similarly sized brands in the restaurant industry. The integrations were in place and Punchh offered the Product functionality and performance we were looking for.
Read full review Scalability We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Read full review PAR Technology Corporation (ParTech)
Return on Investment This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI. The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go! Read full review PAR Technology Corporation (ParTech)
We brought in over $7M from the app use alone in Q1 & Q2 of 2019. It costs a ton to keep up, especially the more modules you subscribe to. Our (not so fancy price tier) price was about $100K for 2019. Read full review ScreenShots