CloseFactor vs. Gong

CloseFactor has been a great way to target contacts by company and be able to filter down by other characteristics, such as seniority, specific role, or other keywords. There is still some manual work to push contacts to a CRM or contact tool (SalesLoft, Outreach) but being able to do this in bulk rather than one by one saves a lot of time when finding quality prospects.

Incentivized

They are leaders in the call recording space. The organization has done a great job harnessing that power and creating compelling use cases for all revenue driven roles. Only downside is when you are the leader in the space, flexibility with commercials and ways to push the product are limited.

• Identifying target contacts
• Integrate with LinkedIn and SFDC
• Contact info validation

Incentivized

• Recommendations to improve (silence time, speaking ratio, etc.)
• Source of absolute truth! So easy to see what meetings have been done, and how it was done. No more he says she says
• Transcription - it has been accurate, and helps when trying to learn how to handle rejections

Incentivized

• Joint workspace (AE and BDR)
• Outreach from the tool
• Sorting of contacts based on filters

Incentivized

• sometimes the call will say the wrong contact is speaking. Adding to 'Jims' talk time when it was actually 'John' speaking
• The transcript can be missing some info or mis-dictating what was actually said
• it can be hard to lookup certain calls, sometimes a call won't be under my name even though I booked and ran the meeting

Incentivized

We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.

Incentivized

Gong is extremely easy to use with a clear UX outlining where to find all necessary details. The additions of call summaries and key points, to the existing recording + transcripts now makes it so much easier to quickly get snapshots of what was said during meetings, something that is especially important when deals or accounts are changing hands. With Gong I can get the coles notes in a fraction of time.

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

This is nothing something I'm able to answer

Incentivized

CloseFactor builds on tools like LinkedIn Sales Navigator. Rather than comb through contacts one by one, CloseFactor identifies all contacts that satisfy certain criteria and allows us to bulk push them into our CRM. There is also a component of validating contact info that is imported with the contact, which LinkedIn lacks entirely

Incentivized

Currently we use Outreach for all our outbounding. The tool allows us to create email sequences, set up meetings and helps with customer profile when prospecting. We will be switching from Outreach to Gong next week and I am excited to see what the capabilities are to help with outbounding.

Incentivized

I was not involved with the process

Incentivized

I was not involved with the process

Incentivized

• Reduce prospecting time by more than 3x
• Allows us to target more organizations more quickly
• Sometimes put too many contacts in and it effects email filters

Incentivized

• Greater acceptance of a live conversation by our customers, especially the ones that weren't so responsive via email.
• Greater understanding of how to better interact with every customer and personalize our workflow for each of them.
• An increase in the good spirits among the team, since all participate in the review meetings, they are no longer shy or don't feel victimized anymore when working on improving our skillset.