Alexa Internet (discontinued) vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alexa Internet (discontinued)
Score 7.9 out of 10
N/A
Alexa.com or Alexa Internet was a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight. A subsidiary of Amazon, Alexa.com has been shut down and is no longer available, since May 2022.N/A
Lead Forensics
Score 8.9 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
Alexa Internet (discontinued)Lead Forensics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Alexa Internet (discontinued)Lead Forensics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Alexa Internet (discontinued)Lead Forensics
Top Pros
Top Cons
Features
Alexa Internet (discontinued)Lead Forensics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Alexa Internet (discontinued)
-
Ratings
Lead Forensics
7.7
15 Ratings
4% below category average
Lead Conversion Tracking00 Ratings7.410 Ratings
Bounce Rate Measurement00 Ratings6.98 Ratings
Device and Browser Reporting00 Ratings7.99 Ratings
Pageview Tracking00 Ratings8.214 Ratings
Event Tracking00 Ratings7.68 Ratings
Reporting in real-time00 Ratings8.012 Ratings
Referral Source Tracking00 Ratings7.810 Ratings
Customizable Dashboards00 Ratings7.913 Ratings
Best Alternatives
Alexa Internet (discontinued)Lead Forensics
Small Businesses
Serpstat
Serpstat
Score 9.6 out of 10
Serpstat
Serpstat
Score 9.6 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.4 out of 10
Siteimprove
Siteimprove
Score 9.4 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Alexa Internet (discontinued)Lead Forensics
Likelihood to Recommend
8.0
(8 ratings)
9.4
(34 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
7.9
(16 ratings)
Support Rating
9.0
(2 ratings)
8.1
(3 ratings)
User Testimonials
Alexa Internet (discontinued)Lead Forensics
Likelihood to Recommend
Discontinued Products
I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.
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Lead Forensics
If you want to understand if the things you're doing in the market place are improving your audience reach, then Lead Forensics is a great tool. It's all very well to network, email, win awards and so on, but you will want to address any inconsistency in how effective outreach activities are. Lead Forensics is great for this.
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Pros
Discontinued Products
  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
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Lead Forensics
  • The information is detailed & you get a lot of it
  • Tagging of people on the site, makes it easy to search and report
  • Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up
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Cons
Discontinued Products
  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
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Lead Forensics
  • The menu could be improved, maybe by giving the chance of a "basic" and an "expert" menu.
  • The instructions are good and exhaustive but they might be improved.
  • The most difficult part of Lead Forensics is how some colleagues will use it and - should they not understand - they won't. There should be a way to interest even the less technological colleagues that this tool is for their best.
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Usability
Discontinued Products
No answers on this topic
Lead Forensics
Lead Forensics is really easy to use. [...], our account manager, also has a hands on approach to ensure we are getting the best out of it. We have regular meetings at no extra costs where he will give us tips and help if we need it. The default interface however is very simple and is customisable which means it can be made even more simple!
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Support Rating
Discontinued Products
It is well structured for Internet analytics and traffic data.
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Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Alternatives Considered
Discontinued Products
If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
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Lead Forensics
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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Return on Investment
Discontinued Products
  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
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Lead Forensics
  • Whilst the team has put effort into turning leads into customers and created a lot of focus. Lead Forensics has likely given us customers we did not know existed
  • Whilst in a busy working environment Lead Forensics can sometimes be forgotten about - so if you are to invest, you need to ensure you have someone who can dedicate time to utilising it.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.