Likelihood to Recommend I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.
Read full review If you want to understand if the things you're doing in the market place are improving your audience reach, then Lead Forensics is a great tool. It's all very well to network, email, win awards and so on, but you will want to address any inconsistency in how effective outreach activities are. Lead Forensics is great for this.
Read full review Pros It sources website analytics for most websites we're interested in tracking. Each website's dashboard is easy to understand and pull numbers from. We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats. Read full review The information is detailed & you get a lot of it Tagging of people on the site, makes it easy to search and report Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up Read full review Cons Hidden costs may end up losing lot of money, Pricing model is not good API calls fail sometimes Website suggestions are irrelevant sometimes Read full review The menu could be improved, maybe by giving the chance of a "basic" and an "expert" menu. The instructions are good and exhaustive but they might be improved. The most difficult part of Lead Forensics is how some colleagues will use it and - should they not understand - they won't. There should be a way to interest even the less technological colleagues that this tool is for their best. Read full review Usability Lead Forensics is really easy to use. [...], our account manager, also has a hands on approach to ensure we are getting the best out of it. We have regular meetings at no extra costs where he will give us tips and help if we need it. The default interface however is very simple and is customisable which means it can be made even more simple!
Read full review Support Rating It is well structured for Internet analytics and traffic data.
Read full review [Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
Read full review Alternatives Considered If you want to focus only on your own web analytics, then
Google Analytics is the way to go as no product will give you more accurate data. However, what
Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Read full review Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
Read full review Return on Investment I am ready to write a full blown Alexa skill application to make money I got exposed to the Web development environment of Amazon web service by learning Alexa Ann Le Digital Marketing Intern
Read full review Whilst the team has put effort into turning leads into customers and created a lot of focus. Lead Forensics has likely given us customers we did not know existed Whilst in a busy working environment Lead Forensics can sometimes be forgotten about - so if you are to invest, you need to ensure you have someone who can dedicate time to utilising it. Read full review ScreenShots Lead Forensics Screenshots