Overview
What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on…
Great platform for all your email programs needs
It's easy to say "Yes" to YesMail
YesMail - Not for the feint of heart
Yesmail - not sexy but it gets the job done
Review of Yesmail
Yesmail Enterprise 7, The Positives Outweigh the Negatives after 5 Years of Use
Complete YesMail Overview: Why You Should NOT Use YesMail
Great for basic use, needs improvement
Popular Features
- WYSIWYG email editor (5)9.999%
Pricing
What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.9WYSIWYG email editor(5) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.9Dynamic content(3) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9.9Ability to test dynamic content(3) Ratings
Users can test dynamic content prior to launching a campaign.
- 9.8Landing pages(2) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.9A/B testing(4) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.9Mobile optimization(3) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 10Email deliverability reporting(3) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.9List management(4) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.9Triggered drip sequences(3) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 9.9Dashboards(4) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 9.9Standard reports(4) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.9Custom reports(4) Ratings
Users can create custom reports.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Yesmail360i?
Yesmail360i Integrations
Yesmail360i Competitors
Yesmail360i Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(12)Community Insights
- Business Problems Solved
YesMail is a versatile tool that is widely used by various departments in organizations to enhance their email marketing efforts. Users rely on YesMail as a centralized platform for reviewing customer contacts, analyzing email engagement, and managing outbound messaging. Its seamless integration with external databases allows users to connect with a broader audience directly.
One of the key use cases of YesMail is its ability to conduct different types of email campaigns. Users can leverage this platform for blast campaigns, automated drip campaigns, renewal programs, cross promotions, and transactional emails. By utilizing the reporting features of YesMail, users can create highly segmented customer lists, which ultimately improves deliverability, engagement, and the delivery of targeted messages.
Another important aspect of YesMail is its integration with CRM systems. This integration enhances the product's functionality and streamlines email marketing efforts for businesses. Customers who use YesMail on a daily basis find it valuable for managing their email programs, providing easier targeting, message setup, and timely message deployment.
To fully leverage the capabilities of YesMail, individuals with an analytical mindset and familiarity with web applications are recommended. Whether it's assessing content engagement, tracking member responses and frequency, or analyzing overall email engagement, YesMail serves as a valuable tool across different business units for effective email marketing to customers.
Attribute Ratings
Reviews
(1-8 of 8)Great platform for all your email programs needs
- Solutions that increase cross-marketing communication between marketers to get more revenue
- This platform brings technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications
- This is achieved in the real-time technology, actionable analytics, and campaign planning & execution into a single platform
- Price
- Loyalty attribute
- Overwhelming for full service
It's easy to say "Yes" to YesMail
- CUSTOMER SERVICE. Any time myself, or my team, needed help with the system or help with figuring out how to build something new, the YesMail staff were more than happy to help, easy to work with, and easy to get a hold of.
- The platform is intuitive, visual, and easy to navigate. Plus the inclusion of "tabs" in the interface makes navigation extremely easy. It's possible to access multiple parts of the module without going back and forth between browser windows.
- The Market Intelligence tool is extremely useful, and provides unique insights into competitor's mailings so that it's easier to spot marketing trends, or see what others have tried and get a gauge of their successes and failures (as determined by open rates, Delete w/o open rates, etc.) so that my own team was able to either mimic techniques that had shown useful, or avoid trying certain things that were shown through those competitors not to work.
- The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
- The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.
YesMail - Not for the feint of heart
- Mid Automation Segmentation
- Blast Campaign Scheduling
- Intuitive Reporting & Custom Report requests
- The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
- A lot of common functionality has to be built in... Which costs extra
- Support isn't the best, they do respond but not at the speed I would like.
Yesmail - not sexy but it gets the job done
- Targeting and segmentation
- Easy to create a campaign
- Decent reporting
- More proactive account management
- Every minor change requires a new SOW
- Would like more robust reporting, ability to export click maps, etc.
Review of Yesmail
- Easy email campaign creation.
- Segmentation of lists.
- Handle demographic data and feeds.
- Would like to see a marketing automation campaign tool.
- Set up campaigns based on behavior.
- Reporting.
- Large Enterprise email campaigns for Fortune 500 clients.
- Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
- Software is very easy to use and ramp up time was short.
- Software has some quirks that take a bit of getting used to and can require what I deem as "hacks" to make things work. In particular, I have had issues with localized versions of emails going out as UTF-8 and some related bugs with that.
- They do not seem very willing to work with small-medium business models that have forced us to utilize other email deployment platforms. We attempted to negotiate with them and drop our monthly volume from 100k emails down to something closer to 20k, or even go to a pay-per-use model. They were not willing to do any of that and basically said 100k is the minimum and the lowest price they could do was $1200 per month. Obviously, this did not work for us.
- Costs seem very high for consulting and whitelisting of new email domain setup.
- Reporting features are not user friendly and are a pain to use.
Complete YesMail Overview: Why You Should NOT Use YesMail
- The biggest strength of YesMail is that it's good for churning out large amounts of emails. So if you constantly send out a lot of emails, newsletters, or promotions on a daily or weekly basis then YesMail is a good fit.
- The reporting for YesMail is also above average. You're able to look at all the main metrics such as open rates, click rates, bounces, unsubscribes, etc. They also have a click map so you can optimize your emails based on where people are clicking within the email and what content they're clicking on.
- YesMail also has a fairly good scrubbing process in place so if you have a lot of dead weight on your lists (email addresses that aren't active don't open, click or bounce out a lot) then YesMail will automatically remove these emails. For example if an email address has bounced 10 times in a row then YesMail will remove that email from its system.
- The targeting within YesMail is lackluster at best, you can't do much dynamic targeting when deploying your emails. For instance if you want to set up an email campaign where someone receives an email 24 hours after opening or receiving an email you won't be able to.
- YesMail also doesn't integrate well with other systems, so you won't be able to fully connect your data within YesMail with other tools such as Omniture, Google Analytics or other software you might use such as web forms. Without being able to connect all your data and software you're limited on how you can transfer data into YesMail.
- Another common theme with YesMail is that it constantly breaks down. They will run an update or try fixing something and it will cause havoc within the system. You will find that your emails get disabled or don't deliver correctly.
- YesMail also needs to improve upon how it stores the data attached to your email addresses. If you have other contact information such as address, phone, state, country, etc attached with an email address YesMail won't be able to clean up the data automatically you will have to do this manually. The amount of characters for a given field is very limited. So if someone has a long address or phone number that exceeds the character limit the data won't pass over to YesMail.
- YesMail also isn't built to be a fully automated system so you won't be able to track and follow your audience through different email campaigns. There's no overall life-cycle for an email address like you would have with a system such as Eloqua.
Great for basic use, needs improvement
- Strong integration with subscription fulfillment database.
- Decent reporting capabilities.
- Ability to schedule basic triggers.
- Advanced segmentation capability.
- Advanced targeting needs work - system stalls with too many 'is' or 'is NOTs'.
- Need ability to target & report on mobile customers.