Great for basic use, needs improvement
November 22, 2013
Great for basic use, needs improvement
Score 4 out of 10
Vetted Review
Verified User
Software Version
Enterprise 7
Modules Used
- Enterprise
- My Apps
- Reporting Portal
Overall Satisfaction
- Strong integration with subscription fulfillment database.
- Decent reporting capabilities.
- Ability to schedule basic triggers.
- Advanced segmentation capability.
- Advanced targeting needs work - system stalls with too many 'is' or 'is NOTs'.
- Need ability to target & report on mobile customers.
- Triggers have had a positive impact on response rates.
- Ability to segment audience based on recent engagement has allowed us to find active/non active users and re-engage.