Overview
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Webtrends - Competing with GA is a tough sell
WebTrends Analytics On Premises - A Workhorse, Not a Ferrari
Wishing I could go back to Webtrends
Webtrends Analytics Reviews
Webtrends Infinity Analytics - an honest review
Webtrends Streams to Success for your Organization
Webtrends 8.5
Webtrends Review from long experience
The promise of a powerful analytics tool which was deceiving
It …
On-premise version not as strong as SaaS product.
Webtrends - Falling behind the curve
Not recommended
Webtrends in Big Distribution
Webtrends - The Good, The Bad, and the Ugly
Choose a different solution
Pricing
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Webtrends Analytics?
Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.
Webtrends Analytics Features
- Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
- Supported: Configurable digital dashboards
- Supported: Reports
- Supported: Metrics and Dimensions
- Supported: Administration
- Supported: Path and Scenario Analysis
- Supported: Unlimited Data Collection
- Supported: Ad-Hoc Data Exploration
- Supported: Extensive data export
- Supported: Standard and customized analytics reporting
Webtrends Analytics Screenshots
Webtrends Analytics Integrations
Webtrends Analytics Competitors
Webtrends Analytics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone, Blackberry |
Webtrends Analytics Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(67)Community Insights
- Business Problems Solved
- Pros
- Cons
Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.
Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.
In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.
The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.
Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.
Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.
Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.
Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.
Attribute Ratings
Reviews
(1-3 of 3)On-premise version not as strong as SaaS product.
- It effectively measures transactions on the site. Currently, we measure primarily basic metrics such as visitors and site visits. We haven’t formalized a reporting/call to action for the data yet: It’s one of our biggest initiatives this year. Once the proper KPIs are established, it will provide the metrics to support the KPIs
- It does not provide real time monitoring. We typically can look at data about 48 hours after it has occurred. This matters specifically for campaigns and for troubleshooting the site.
- The On Premises solution is not as robust as the On Demand solution which our security department is hesitant to use. The On Premise version has fewer of the innovations than On Demand, including integration with Sharepoint, Spaces, and social media.
- We are a health insurance company, so we are always cautious about releasing Protected Health Information (PHI). Since we are highly regulated, the consequences of a privacy breach are pretty severe, so we tend to be very conservative when sending data outside of our data environment. Being On Demand means are sending log files through the cloud which may or may not include PHI.
- We have yet to tie our metrics to KPIs or ROIs
- Measurement of the site: determining things like page views, visits, visitors, etc.
- Monitoring of member activity to drive improvements on high traffic areas
- Eventually, measure conversion through our new sales portal
- Don't know
- Online training
- Yes, Microsoft Dynamics and KBMG. KBMG (http://www.kbmg.com/) is a marketing and analytics consultant we work with, and it would be nice to be able to integrate with their analytics platform.
- Webtrends provides a platform that can accept any number of custom variables and can be adapted to fulfill a variety of business needs. Segmentation, purchase funnel, scenarios, dropoff and bounce rate are effective.
- Webtrends 10 integrates analytics data with 3rd party data including app stores, Facebook, Twitter and YouTube. This provides a compelling case for programs that require insight into these data.
- Webtrends is not great at providing statistical data for analysis. You need to enable Log File Delivery or create an analysis export to perform this. This could theoretically be done with Streams.
- Webtrends has difficulty identifying multi-visit users due to the inherent fragility of cookie-based tracking.
- Webtrends Analytics does not provide Pathing capabilities for segments, only for the aggregate. However, this can be worked around with Scenario functionality selectively fired by a tag management system.
- Segmentation by high-cardinality parameters tends to cause issues with table limits. Even after scrubbing and scrutinizing data, we commonly see up of 10K rows per dimension. Due to this, we use Webtrends Analytics to roll up data into larger segments and export all of our log data into our database for heavy duty number crunching.
- Webtrends is able to identify the source of each visit and create reporting on user behavior. We're able to attribute activity from a variety of sources to determine effectiveness. The REST API is invaluable for pulling large volumes of trended data to identify where notable events occur.
- Streams provides ROI by providing immediate visibility into site activity, for any level of granularity that you're collecting in the Analytics product, without impacting the user experience. We're using this to create a proactive Care response team as well as resolve product issues remotely within seconds of it occurring on the site, so we can save customers from abandoning while they're still on the site.
Reporting Manager (creates self-serve dashboards in Excel via REST API)
- Webtrends is used to identify segments of our traffic and report on each segment. so we are able to determine what is drawing interest within each segment of our visit population.
- Webtrends Streams allows us to identify issues on the site, as well as identify individual users who are encountering issues, so we can proactively reach out to them.
- Vendor implemented
- Implemented in-house
- Online training
- In-person training
- Self-taught
- Responsys.
- Hootsuite.
- Facebook.
- Twitter.
- DoubleClick.
- App stores.
- Proprietary data stores.
- Enterprise Data Warehouse.
Expensive and didn't do what we needed.
- It allows you to customize reporting based on customer channel. The reporting had the ability to give a visual representation and not just numbers.
- Less campaign insight. No heat maps. No ability to do reporting based on several factors such as: did they receive an email from us, but then go to an affiliate site - where they ultimately made the purchase. (No campaign attribution).
- The product was quite expensive and did not do some of the critical things we needed. It was just not a good fit for us.
- Ability to see more detailed reporting in regarding traffic and traffic sources.
We did not renew.
- To see insight into the metrics of the website. Where were we losing customers, the purchase funnel, bounce rate, and seeing how marketing campaigns were effective.
- Implemented in-house
- Online training
- Self-taught