Overview
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…
TrustRadius Insights
Don't waste time looking for other systems: Smartlook solves all the problems that others do, but at a fair price.
After finding Smartlook, I stopped watching cat videos on YouTube
A smart person always chooses a smart tool
Fast setup and easy to use screen recording tool
Get an in-depth insight into your visitor's journey, visually.
Smartlook--a new game-changer
Smartlook, or how to solve UX problems quickly and easily
The best tool to understand how user interacts with your site
Best Tool to Delight Customers
Bang for a buck
Tried them all, but Smartlook is the better overall product and value
Smartlook provide important answers about your website/business, even without asking for them
Reasonably priced and great for getting insights into how customers interact with my site.
Smartlook is light years ahead of its competition, delivering best value for the money
Awards
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Reviewer Pros & Cons
Video Reviews
2 videos
Pricing
Pro
$55
Free
Free forever
Enterprise
Custom pricing
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.
Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.
Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.
Smartlook Screenshots
Smartlook Videos
Smartlook Integrations
Smartlook Competitors
- Hotjar
- Mixpanel
- Heap
- Google Analytics
- Adobe Analytics
- Kissmetrics
- Webtrends Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Crazy Egg
- Bloomreach Commerce Experience Cloud
- GoSquared
- Woopra
- StatCounter
- Amplitude Analytics
- Mouseflow
- Inspectlet
- SessionCam (discontinued)
- Lucky Orange
- Jaspersoft
- VWO
- Contentsquare
- Siteimprove
- UserReplay
- Medallia Digital Experience Analytics
- SeeVolution
- Appsee Mobile App Analytics
- Twilio Segment
- Flurry Analytics
- data.ai
- Localytics
- Adjust by AppLovin
- Mobivity
- Kochava
- CleverTap
- Fullstory
- Matomo (formerly Piwik)
Smartlook Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | English |
Smartlook Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 40% |
Mid-Size Companies (51-500 employees) | 40% |
Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(300)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.
In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.
Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.
Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.
User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.
Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.
Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.
Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.
Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.
Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.
Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.
Attribute Ratings
Reviews
(1-25 of 141)Best CRO tool ever! Recommend everyone.
- Session recordings
- Funnel statistics
- User behavior
- Implementation
- Usability
Don't waste time looking for other systems: Smartlook solves all the problems that others do, but at a fair price.
- Recordings of users navigation.
- Heat maps of website consumption.
- Creating funnels.
- I would like an option to watch the recordings in a popup window or a panel within the same screen.
- We miss the option of creating folders or tagging the recordings.
- Help me to improve interface.
- Help me to fix bugs.
- Create heatmap.
- Make interface easier
- Reduce prices
- Show what user typed on text box (except for confidential box)
A smart person always chooses a smart tool
- Onboarding.
- Customer behaviour.
- Geographical data.
- As of now, I could not see any point that should be improved.
Fast setup and easy to use screen recording tool
- Screen Recording
- Heatmap Generation
- Recording of iframe or embeded content
- Multi device recording of the same user
Get an in-depth insight into your visitor's journey, visually.
- Tracking how visitors are behaving on the website visually by video.
- Well-designed and customizable dashboard to quickly monitor what's happening on your website.
- It works in "real" real-time, so you can track your visitors' sessions instantly.
- It would be great if Smartlook has a mobile app.
- Sometimes it's hard to understand how to use some features.
- You cannot see it in records visually when visitors interact with an iframe on the web page (probably it's impossible to make it technically).
Smartlook--a new game-changer
- Funnels
- Events
- Recordings
- Heatmaps
- Funnel filtering
- Funnel comparison over two time periods
- Support filtering by wildcards across the system
Smartlook, or how to solve UX problems quickly and easily
- The dashboard is really well done and summarize everything we need in a simple view.
- I love the funnel functionality, it helps us to see the step our users drop the most.
- Recordings are the thing we use the most to the real user journey.
- Events are also very well done to check actions precise page, or CTA...
- Behaviour flow is beta for the moment but I didn't really get it when I discovered it.
- The way to story our previous research. I sometimes don't find it easily, especially when I share Smartlook with a team.
- We can go further in collaboration mode, if I want to share findings with my team.
- For all our funnels (onboarding, payment funnels...) Smartlook is precious to have the % of users in each step and see consequently the % of drop off. We can see where users drop off the most and why and it helps us to correct what's wrong and increase our conversion rate.
- We also use events every time we deliver a new feature to see recordings of users using it. We check adoption, if they're understand everything correctly and if the journey is smooth and quick.
- When we want have precise answers regarding our doubt. We can only make assumptions on Smartlook and see a lot of recordings to validate more or less this assumption. We never know what the user behind the recording thinks really (not as during a user test).
The best tool to understand how user interacts with your site
- Funnel creation.
- Show what users click and how interact with the website.
- No slowing down the website.
- Translation support.
Best Tool to Delight Customers
- Easy Integration
- Easy to use
- Easy Navigation to errors and events in sessions
- Heatmaps are very hard to use
- Funnels can be improved for better understanding
- Smartlook can bring Micro Survey as a new feature, Highly recommended
Bang for a buck
- Affordable pricing.
- Logs browser errors.
- Fast support.
- Ease of setup.
- User Interface.
- Screen recordings.
- Heatmap.
- User analysis.
- Customer support.
- Support hours.
Smartlook provide important answers about your website/business, even without asking for them
- Helps to understand visitors behavior.
- Helps to decrease the bounce rate of our landing pages and increase the conversion rate.
- Helps to find bugs on the site.
- Used to check for A/B testing of pages, which are working better.
- I can't provide anything where we see room for improvement.
- Smartlook is a leader in this area, I think it contain everything we can use.
- Maybe more space for stored recordings.
Reasonably priced and great for getting insights into how customers interact with my site.
- Record users screens without slowing down the website.
- Allow quick and easy playback of recordings.
- Most of their UI was great, but they didn't seem to do a great job of matching up multiple sessions from a single user. I really would have liked to be able to follow my customers' journey across multiple sessions. Not a deal-breaker, but that would have been nice. Admittedly, I haven't used it for a few months, as I got my landing page optimized well enough and haven't needed to keep recording customers' screens, but when I need to do that again, you can bet I'll be back to Smartlook.
Smartlook is light years ahead of its competition, delivering best value for the money
- Recordings are easy to view and read.
- Filtering options are wide and intuitive.
- Ability to create funnels is a plus.
- You can work on past data, which means there's no rush to set up everything at once.
- It would be nice to have more options to filter out visitors other than simply IP address. Maybe IP-ranges or countries would be nice.
Really great product for debugging and improving your site's UX
- Replay visitor session.
- Clean dashboard interface and easy navigate.
- Heatmap features is clear and accurate.
- Plans, wish there were a smaller plan for start up.
- More complicated rules set up to control when to record (GDPR and other reasons).
- Would be nice to include simple 404/500 errors, etc... and send notifications to me.
Smartlook Web
- You can search specific JS errors and get notifications.
- Dashboards are pretty good.
- I really like the funnels although I wish we had more but they cost.
- I feel nickel and dimed with the events and funnels.
- We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
- Recording playback isn't as clean and maneuverable like FullStory.
Extremely satisfied customer!
- User session recordings.
- Filters data (IP/Rage Clicks/Specific URLs/Users/etc.).
- Almost real-time recording sessions.
- User session recordings could load faster (real-time would be great).
- Heat maps should be available upon submitting a specific URL. We've had one that's been stuck on "generating/loading" for months. Not sure what happened.
Client complains that site is not working correctly and you attempt to walk them through a process and client ensures there is an issue with your site. You investigate issue and find the client was indeed on the wrong page and it was user error.
The best affordable user behavior tracking tool
- Packed with features.
- Easy to use heatmaps.
- New project setup takes less than 5 minutes.
- Occasionaly confusing user interface.
- App integrations cost extra.
- Analyse user behavior in many different ways
- Track website errors
- Create heatmaps full of insights
- Being primary analytics (complements Google Analytics, does not replace it)
- Beginner marketers
A great tool for a great user experience
- Provide accurate recordings of users behaviour.
- Has a very good filter for recordings.
- Offers a great customizable dashboard full of useful information.
- Sometimes it takes a while to load the recordings, especially when they are full of events and you select a specific point on the timeline.
Easy to use and great insights
- Heatmaps.
- Recordings.
- Having multiple projects.
- For a period of time there was limit on heatmaps. As a lot of websites have over 25 pages, this was a negative feature. I think that has been reverted to unlimited again.
- Sometimes the data on heatmaps is inaccurate.
Great user insights and easy to set up and use!
- Easy and intuitive interaction.
- Cheap compared to other similar solutions.
- Awesome insight into user behavior.
- Easy setup with Google Tag Manager.
- It would be awesome to get a weekly report with rage click sent via email.
Smartlook doubled our revenue
- Helps improve my website.
- Records user activity.
- Controls everything.
- Lack of support for non JavaScript sites.
- Nicer user interface.
A great tool to improve your website and app experience
- Landing page heatmaps.
- Customer journey recordings.
- Track events, such as errors or conversions.
- Analyze funnels.
- Projects and organizations structure was a bit confusing at the beginning.
We find bugs with Smartlook really easy!
- Providing all necessary information about the user.
- Providing best image of what the user is doing.
- There [are] lots of features which you do not understand when you are not using it every day. But Smartlook is trying to tackle this problem by doing webinars and so on.