Overview
What is Lytics?
Lytics is a customer data platform (CDP) from the company of the same name in Portland.
Pricing
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Lytic's Demo
Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Lytics?
Lytics enables mid-size businesses and global enterprises to build personalized digital experiences and relevant marketing campaigns across many different channels by leveraging advanced data science and machine learning. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics helps them thrive.
Users can create actionable user profiles using first-party, consent-based data powered by artificial intelligence to communicate relevant offers to customers and prospects. Profiles can be built from multiple unique identifiers and stitched together for higher levels of accuracy.
With Lytics, marketers can manage audience segments based on interests and behaviors to create personalized experiences instead of generic demographic groupings, from privacy-forward, first-party data. It automatically scores every user, whether anonymous or known, and provides out-of-the-box audience segments such as who is "likely to re-engage", "at risk of churn" and "frequent users". Known information about user behaviors can be combined with affinity for certain topics or products to serve relevant content recommendations automatically, in real-time. The vendor states users results from 17% to over 220% increase in conversions.
Lytics Features
- Supported: Identity Resolution
- Supported: Audience Segmentation
- Supported: Journey Orchestration
- Supported: Behavioral Scoring
- Supported: Product Recommendations
- Supported: Content Affinity
- Supported: Omni-Channel Communications
- Supported: Lookalike Models
- Supported: Personalization
Lytics Screenshots
Lytics Video
Watch 5-minute demo overview
Lytics Integrations
- Google Ad Manager
- Meta Business Suite
- Google Tag Manager
- Iterable
- Google Cloud Datastore
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Twilio SendGrid
- Amazon Advertising Sponsored Products
- Google BigQuery
- Snowflake
- The Trade Desk
- AdRoll
- Braze
- Amazon Web Services
- Mailchimp
- Contentful
- Drift
- Google Analytics
- LiveRamp
- Looker
- Lotame
- Mailchimp Transactional Email (Mandrill)
- Adobe Marketo Engage
- Maropost Marketing Cloud
- Azure Blob Storage
- Mixpanel
- NetSuite CRM, on NetSuite ERP
- Optimizely Web Experimentation
- Shopify
- Taboola
- Tealium Customer Data Hub
- Wistia
- Zapier
- www.lytics.com/integrations
- Salesforce CRM
Lytics Competitors
Lytics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | International |
Supported Languages | English |