Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
Great tool for CRO
Good choice for testing software and product recommendations with Shopify
Dynamic Yield - Emphasis on "yield"
TrustRadius Insights
Satisfied Ecommerce Client Who Works in B2B and B2C space
Love Dynamic Yield!
Great tools for site personalization and outstanding customer support!
Easy to use personalizaton platform with amazing account managers
Dynamic Yield top personalisation software!
Promising tool with top quality
Best tool in the testing / personalization space!
A Must-Have Tool for an Exceptional User Experience
Quick onboarding, great ROI
Great user experience!
Great personalization, activation and ab testing platform!
Awards
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Reviewer Pros & Cons
Pricing
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | All |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(115)Community Insights
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
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Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
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When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
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Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(1-25 of 99)Results-focused
- Audience targeting based real-time behavior and/or user attributes
- Quick jump start using out-of-the-box templates and strategies
- Good insights on campaign and audience performance
- Strong account/consulting partnership
- The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
- It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
- The documentation on the API and custom code implementation can be fleshed out further.
Great tool for CRO
- Amazing support and Training
- Platform is easy to use
- Perfect for Product recs, A/B testing
- Might be expensive for small business
- Limited metrics
- Web Dev needed
- A/B testing
- Recommendations
- utility - hot fixes, etc
- better filtering options and tracking for recommendations
- more detailed tutorial for server side campaign implementation
- easier to use targeting UI
Dynamic Yield - Emphasis on "yield"
We are able to tailor everything from product recommendation strategies to entire digital experiences and funnels through Dynamic Yield which comes with a few powerful tools "under the hood" such as Identified Users, product recommendation strategy algorithms (Recently Viewed, Bought Together, Affinity levels, etc.) or the ability to create our own - all of which have served us well. The same is true of Audiences; you can define any Audience through either simple methods like UTMs or through Customer IDs if you've integrated your CRM.
Like anything with complex capabilities, it hasn't been without its "bumps," but the two small issues we encountered were to due issues on our end like using local caching instead of server-side APIs. Dynamic Yield's customer service team was able to expediently troubleshoot the issue for us and walk our developer through the fix.
While my experience with Dynamic Yield is limited to just a year, I've used peer platforms extensively in my career and am quite pleased with what Dynamic Yield provides which frankly, when compared to similar platforms, is a competitive advantage.
- CRO Testing
- Digital Experience Platform
- UX/CX/UI Testing
- Personalization
- Admin console is slow at times.
- "Out of the box" templates have decent functions, but fail to wow.
- Projects in "Draft" mode don't auto-disable analytics integrations so you (can) get impressions counted in your analytics platform that aren't truly live yet.
Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5.
Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
Satisfied Ecommerce Client Who Works in B2B and B2C space
- Product Recommendations
- Segmentation of Audiences
- Variety of testing tools
- Third party integration with analytic tools
Love Dynamic Yield!
- Customer Service
- Easy to Use
- Useful to test new strategies
- Price
Great tools for site personalization and outstanding customer support!
- Customizable strategies for product recommendations
- Customer Success Manager offered amazing support and advice
- Great out-of-the-box solutions
- Would love to have deeper built-in reporting
- More metrics
Easy to use personalizaton platform with amazing account managers
- The ease of use of the platform
- Strong performance of product recommendations
- A/B Testing Insights and strategy building
- Improved data around audience behavior
- Creating events and tracking can be tedious
- Some campaigns can slow down site speed
- Some of the out of the box templates are cool but not complete
Dynamic Yield top personalisation software!
- Personalisation
- Social proof
- a/b testing
Promising tool with top quality
- Great Support with my Customer Success Manager
- Helpful training sessions
- Innovative and contemporary selection of templates
- I'm missing further explanations of the various reports
- I'm missing more metrics
- Heavy Dynamic Yield script that affects page speed
Best tool in the testing / personalization space!
- Innovative out-of-the-box features
- Robust analytics capabilities
- Detailed segmentation for building experiences
- Easier integration capabilities with custom analytics dashboards being used internally (Like Google Data Studio)
A Must-Have Tool for an Exceptional User Experience
- Audience Segmentation and Analytics
- Strategy for Product Recommendations
- Seamless Website Customizations
- Deeper analytics and reporting
- Audience reporting data is currently limited to the last 30 days only
Quick onboarding, great ROI
- UE personalization and customization: lots of useful OOTB templates; easy to set up with little to no help from engineering
- Product recommender: multiple strategies can be configured and combined with a lot of flexibility
- UE AB test - easy to set up and easy to read by a marketing person with little to no help from engineering / analytics
- Data validation can be made easier: sometimes campaign impression data can be quite different between DY and GA and it is not that easy to reconcile and debug
- Sometimes DY makes a decision on what experience to render before all attributes for targeting are available (especially audience), and some customers may see a generic experience even if a more specific experience is available. Would be nice if the wait feature is more powerful so we can tell DY to wait for the audience data to completely load
Great user experience!
- Our account manager does a great job of keeping us organized and goal oriented.
- We value the reports available to us on DY and find them to be useful when refining campaigns and variations.
- I love how DY offers great out of the box ideas.
- I wish I had more one on one training with our former account manager when first using the platform when I joined the company. I've never used this tool and it took a couple months to understand.
- Product Recommendations
- Onsite campaign targeting
- AB tests
- Reporting, especially in case of multi-country websites
- Product recommendations
- Audiences and targetting
- A/B testing
- Even more powerful built-in reporting
Frasers Group Personalisation
- Deep Learning Strategy helps us recommend products tailored to the customer's needs and motivations
- The Online Support and account manager Klaudia are extremely helpful in providing us with support when we get stuck implementing experiences and Klaudia always brings new ideas to the table
- the templates provided by Dynamic Yield are easy to use, for example, social proof ones and that gives an easy alternative to testing something super fast
- bought together strategy works poorly, I usually end up getting one of the fallback strategies
- I can't move between variations when previewing on my iphone
- multitouch doesn't allow for different targeting options
- Frequent, high quality contact time with the DY team
- Simple, intuitive UX on the platform
- A problem-solving attitude in where no ideas are bad ideas
- The ability to label multiple campaigns at a time on the Campaign dashboard by multi-selecting them - would be really useful for me!
- lots and lots of saving is needed on every campaign
- I'd like to see cookie targeting for API campaigns
Dynamic Yield this is why
- recommendations
- ab testing
- personalisation
- customer support
- front end
- speed
- ) Provides potential targeting opportunities based on machine learning
- ) As part of an A/B test, it provides information about statistical significance
- ) Many things are explained on the platform, so it is easy to understand all settings
- ) Very good availability of DY employees for questions
- ) Quick Win Mailings would be helpful to exploit the potential of the tool even more in the Daily Work.
- ) That multiple users can work within a campaign without overwriting each other.
- ) More concrete reporting at the variation level, especially for recommendation campaigns.
- ) Saving an additional stylesheet that can be used when a new default template is used, e.g. font, font style, etc.
Great recommendations and testing, intuitive UI
- The platform itself is very intuitive and easy to use
- Algorithmic performance
- Audiences - lots of flexibility and control
- Dynamic Yield is excellent for powering recommendations, personalized experiences, testing, and optimizing those experiences across channels including the app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a pure CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as push audiences to third-party ESPs and media platforms.
Powerful Personalizations with Ease
- Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
- Customer insights are easy to set up and can be applied retroactively to data
- A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
- Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
- Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
- I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
Dynamic Yield helps uncover hidden revenue
- Dynamic Yield out of the box tools are easy to use!
- Dynamic Yield provides great use cases and strategies through a customer success manager.
- Dynamic Yield is easily customizable to replicate your site theme.
- Dynamic Yield SPL seems a little buggy as my business is on a headless environment.
DY helps us experiment and grow
- Customer success -- our customer success lead helps us learn the tool and make the most of what's available.
- Easy to use navigation -- there's a lot available in the program, but it's not too overwhelming to navigate and digest.
- Detailed reporting -- each test can be analyzed from many different viewpoints. Our rep also helps provide us with additional information and insight on how our campaigns are performing.
- I do think it's not quite self-serving. It's easy to navigate and manage once you get a hang of it, but it does take, in my experience, a bit of training to get started with the program. The Success reps help with that, which is great.
Great Features & Value For Medium - Larger Sized Businesses
- A/B testing so we can constantly continue to improve on the recommendations we show.
- Good tracking analytics for review.
- Easy to change and setup new recommendation testing.
- Initial implementation is a bit cumbersome.
- Setting up recommendations in new spots throughout the site does require some web dev experience.