Overview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Great program for moderation!
Hootsuite knows about customer satisfaction!
Hootsuite for private and company rental management
Time Saver!
No longer worth it
Ok, but there are better options
Marketing staff of one? Hootsuite is a lifesaver!
Hootsuite is your one stop social media planning hub!
Hootsuite is great for multiple social media accounts
It’s a hoot of a time
Hootsuite is cost-effective and perfect for beginner use!
Hootsuite - The Biggest Name in Content Management
Save time, money and your effort via Hootsuite like we do.
Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice
How Hootsuite Differs From Its Competitors
Social Media Impact
Return on Investment
Social Customer Service
Customer Engagement
Customer Support
Social Media Impact
Customer Engagement
Customer Support
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Return on Investment
Social Customer Service
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Return on Investment
Social Customer Service
Customer Engagement
Customer Support
Return on Investment
Social Customer Service
Social Media Impact
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.
Return on Investment
Social Customer Service
Social Media Impact
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Video Reviews
7 videos
Pricing
Professional
$99
Team
$249
Business
$739
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.5Boolean keyword searches(177) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7.1Filtering out noise/spam(185) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 7.5Sentiment analysis(179) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 8.3Broad channel coverage(244) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.9Content planning and scheduling(366) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 8.2Audience targeting(251) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 7.8Content optimization(299) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.2Workflow management(308) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.8Automated routing and prioritization(212) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.7Customer interaction histories(229) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 8Bulk actions(252) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.6Lead generation(170) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 7.8Content marketing(254) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.6Paid media management(169) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.9Campaigns and promotions(217) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 8.9Twitter(332) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 9.1Facebook(347) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 8.7LinkedIn(303) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 8.9Google+(60) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8.6Instagram(306) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 8.3Pinterest(157) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 8.3YouTube(144) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 7.8Campaign success analytics(267) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7.9Real-time tracking(268) Ratings
The tool tracks mentions and comments in real-time.
- 7.8Competitor analysis(181) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 8.4Role-based user permissions & privileges(256) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Mobile access(281) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Blackberry |
Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(1147)Attribute Ratings
- 9.2Likelihood to Renew89 ratings
- 9.5Availability21 ratings
- 9.5Performance19 ratings
- 8.2Usability65 ratings
- 7.3Support Rating263 ratings
- 9Online Training17 ratings
- 6In-Person Training1 rating
- 8.1Implementation Rating39 ratings
- 7.1Configurability3 ratings
- 8.3Product Scalability3 ratings
- 8.2Ease of integration2 ratings
- 8.3Vendor pre-sale18 ratings
- 8.5Vendor post-sale3 ratings
- 5.8Listening & Monitoring4 ratings
- 7.5Publishing & Engagement4 ratings
- 10Social Data Collection1 rating
- 4Social Analytics & Insight1 rating
- 9Social Publishing2 ratings
- 8.5Social Engagement2 ratings
Reviews
(1-25 of 426)Hootsuite works for us
- Customer support
- Reporting
- Ease of use
- Adding functionality
- Communication
Great program for moderation!
- Pulling content
- Timely pulls
- Accurate pulls
- Filters
- Offer a few more features for moderation
Hootsuite knows about customer satisfaction!
- Engagement analytics
- AI inspiration
- Suggested analytic metrics
- LinkedIn tagging capabilities
- Publishing issues
Hootsuite for private and company rental management
- Targets the desired audience that mostly use this website.
- Helps narrow down your needs and wants in a home.
- Provides many different cities, towns and areas of the country.
- Expensive reports for small businesses.
- Custom URL shorteners are pricey.
Time Saver!
- Time saving
- Analyzing the activities I do in social media
- planning for performance for future time
- Connecting to email campaign.
No longer worth it
- Monitoring
- Simple posting
- Can't tag users or companies on linkedIn - that was our biggest problem
- Formatting of posts on Linkedin was also challenging
- Their billing / auto-renewal procedures are very disappointing. We were not informed when our account was renewed. When we asked for a refund we were refused.
Ok, but there are better options
- Versioning posts per platform
- Easy scheduling
- Reporting types
- I like the options for reporting but I find the interface really difficult to navigate.
- Reporting metrics vary too much per platform.
- Scheduling calendar is hard to navigate/preview posts
Overall, I find scheduling on Hootsuite messy though. There are also features lacking in my opinion.
Marketing staff of one? Hootsuite is a lifesaver!
- suggest optimum post times
- ability to add multiple social media platforms in one step
- ongoing training to learn within Hootsuite
- mobile app flexibility
- it's still a bit pricey for a smaller company
Hootsuite is your one stop social media planning hub!
- Scheduling posts
- Reporting
- A one stop social media hub
- The ability to tag people or companies across all the social platforms (instagram and Linkedin)
- If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Hootsuite is great for multiple social media accounts
When it came to analytics, there were a lot of premade templates or you could customize dashboards to see data that was unique to you. You were able to select which profiles you wanted in your data and could add or remove profiles with a click of a button! The data was overall good. There were a few things with ad spend that were harder to track in Hootsuite (would need to track in Meta instead).
Hootsuite's customer service was decent. However, there were a lot of times they didn't know the answer and would take days to get a response from someone who did.
- Easy to create, edit, and draft post
- Analytics
- Lots of webinars to learn more about the product
- Customer Service and account executives: I had 3 different AEs within 1 year and the customer service didn't always know the answers to my questions
- The ability to move posts in the calendar monthly view
- The social listening tool: you can see what's going on in your industry or if people are talking about your brand
It’s a hoot of a time
- Scheduling
- Writing
- Bulk composing
- I wish I did not have to have a FB page to schedule in IG
Hootsuite is cost-effective and perfect for beginner use!
- Easy to use scheduler
- Amazing AI caption creation
- Very detailed insight reports
- if they could add a grid view
Hootsuite - The Biggest Name in Content Management
Some areas that Hootsuite helps to improve are analytics, scheduling, and inbox management. Firstly, Hootsuite has an in-depth analytics capability for social media platforms. This tool helps me understand which KPI's are most important for our organization. These reports are useful for the Executive level as well to see the ROI for social media. Secondly, the scheduling aspect helps to cut down on time it takes to post to multiple channels. Lastly, the inbox management makes it easy to tag certain messages with importance or topics to address specific messages at a timely manner.
- Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
- Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
- Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
- TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
- Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
- Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
If you are someone who doesn't create and post the content yourself, it isn't necessary for this instance. You can get analytics in the Instagram app, and the inbox management, streams, and scheduling won't be as beneficial for you.
Save time, money and your effort via Hootsuite like we do.
- All comments, mentiones, DMs in one inbox - we use it every day, it is very convenient to track, to answer directly from inbox, to address to a colleague if needed etc.
- Creating reports is easy. Very flexible and visual friendly dashboard. Just adore it.
- Streams greatly save time, as you see all in one page, while in original you have to switch and switch and swith between pages.
- In general we are very satisfied using HootSuite.
- Maybe some Ads could be improved.
- Some technical points could be improved, like picture size limits while posting etc.
Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice
- UI Structure
- Platform Integrations
- Navigation
- Social Listening Tool
- Functionality Not 100%
- Integrations expire too quickly
Former Hootsuite free account suited our needs
- Social media planning and publishing
- customer engagmeent
- activity monitoring
- Some parts of the UI could use improvement. It was somewhat confusing.
Solid tool that makes my life easier!
- Social Media Post Scheduling
- Multiple contributors to allow for little overlap
- Reporting on engagement & quantifiable success metrics
- UI can sometimes be challenging to learn and use
- Occasional errors with posting
- Cost is sometimes seen as too much for our business
Social media management at its best!
- Social media management
- Reputation management
- Incident management
- Pricing could be better
- UX is a little cumbersome
Hootsuite = HUGE TIME SAVER!
- Manage all Social Media in one place
- Schedule Posts
- Writing posts with AI
- I cannot post to an LinkedIn GROUP, only a LinkedIn page.
Hootsuite is a lifesaver for school communications
- It is user friendly and easy to schedule posts across different platforms.
- It aggregates data well so we know how much interaction we are receiving on every platform
- The mobile site is easy to use
- Hootsuite has room to improve when it comes to consistency - sometimes videos are difficult to upload, sometimes things get double posted by accident, or occasionally something will be scheduled but an unforeseen error will cause it not to post.
Hootsuite Makes My Social Media Life Easier!
- The layout is great and how you can see the monthly calendar is appealing to the eye.
- Hootsuite is very easy with incorporating and linking to your existing social media channels, [whereas] other programs have not been as smooth.
- The whole process of adding images, creating posts, and scheduling them is very easy in Hootsuite.
- Tagging pages in posts doesn't always work or the pages do not pop up
- Not having the ability to reshare or retweet posts
- Analytics side of things
Hooked on Hootsuite for Content Marketing Campaigns
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
- Provides an at a glance view of streams and latest mentions.
- Consolidates post schedule in one place.
- Prompts for linkages to tags.
- Helps to make quick edits to photos or text easier.
- Notifications pushed within app
- Provide trending hashtags; make recommendations for optimal use.
- Remember most used handles in the user interface.
- Have a creative space, a white board to pin ideas or develop campaigns.
- Colour coding or 'client' or content tagging.
Using Hootsuite Enterprise
- Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
- When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
- The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
- There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
- I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Easy Peasy Lemon Squeasy = Hootsuite
- aesthetic look is not overwhelming
- Easily reschedule posts & edit
- Customer Service is AMAZING
- Would be nice if there was a free upgraded version for non-profits
- Honestly it can't get any easier haha
- productive, centralized social media management
- Centralized social media campaign planning
- Centralized and productive social media performance tracking
- Efficient compliance to individual social media platform policies
- Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
- ROI tracking of high detail should be available in free trial so that one can map customer journey before investing further