Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.171%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.9Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.2A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.4Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.1Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.3Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.3Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.7Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.7Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.2Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.3Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.4Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(896)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7.1Performance5 ratings
- 7.7Usability38 ratings
- 1.3Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.7Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.4Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(1-5 of 5)Thank You Active Campaign!
- Ease of use
- Very easy to send out a campaign.
- Easy to organize lists.
- Great for creating forms.
- Removal of unsubscribes automatically.
- It is great for sending out campaigns quickly and easily.
- Love how it integrates with other software that I use.
- WYSIWYG email editor
- 60%6.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 80%8.0
- A/B testing
- 80%8.0
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 30%3.0
- Lead scoring and grading
- 30%3.0
- Data quality management
- 30%3.0
- Automated sales alerts and tasks
- 30%3.0
- Calendaring
- 30%3.0
- Event/webinar marketing
- 80%8.0
- Social sharing and campaigns
- 30%3.0
- Social profile integration
- 30%3.0
- Dashboards
- 70%7.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
- API
- 30%3.0
- Role-based workflow & approvals
- 30%3.0
- Customizability
- 30%3.0
- Integration with Salesforce.com
- 30%3.0
- Integration with Microsoft Dynamics CRM
- 30%3.0
- Integration with SugarCRM
- 30%3.0
- Third-party software integrations
- 30%3.0
- Email
- Newsletter
- Broadcast
- Webinar
- Summit
- Courses
- Ease of Use
- Implemented in-house
- Initial understanding of the software
- Online Training
- In-Person Training
- Automations
- Campaigns
- Emails
- NA
- Wordpress
- Not sure
- File import/export
- API (e.g. SOAP or REST)
- NA
- Not Sure
Great tool for marketing communications
- Email designer
- Automations
- Response and site tracking
- Landing page design
- Support
- Advanced search of contacts
- Performance reports
- Speed of platform
- More user friendly navigation like breadcrumbs
- Much higher response and conversion rates
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 90%9.0
- A/B testing
- N/AN/A
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 70%7.0
- Automated sales alerts and tasks
- 90%9.0
- Social sharing and campaigns
- 70%7.0
- Social profile integration
- 60%6.0
- Dashboards
- 80%8.0
- Standard reports
- 100%10.0
- Custom reports
- 80%8.0
- API
- 100%10.0
- Role-based workflow & approvals
- 70%7.0
- Customizability
- 80%8.0
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- communication with clients
- internal communication
- personalized campaigns and automations for our clients
- B2C communicaiton
- Price
- Product Usability
- Implemented in-house
- understanding the way the system works.
- integration with our crm
- no training
- automations
- email designer
- form creation - design limitations
- traffit (via zapier)
- Traffit
- better email designer hopefully
- faster and more effective design
- Quickly create workflows to automate campaign messages.
- Easily integrate with my other tools to keep my contact list updated.
- Wizard-like templates that help me create technical automations that work.
- More powerful mobile app.
- Make sure clients are receiving a touch without me having to commit time to make it happen.
- Organize my processes for engaging clients and prospects.
- Linking many of my online tools together to feed my marketing efforts.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- N/AN/A
- A/B testing
- N/AN/A
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 80%8.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Lead nurturing automation
- 90%9.0
- Lead scoring and grading
- N/AN/A
- Data quality management
- 80%8.0
- Automated sales alerts and tasks
- N/AN/A
- Calendaring
- N/AN/A
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- 80%8.0
- Social profile integration
- N/AN/A
- Dashboards
- 90%9.0
- Standard reports
- 90%9.0
- Custom reports
- N/AN/A
- API
- 90%9.0
- Role-based workflow & approvals
- N/AN/A
- Customizability
- N/AN/A
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Reaching out to new members of my mailing list
- Follow-up with old leads
- Remind current clients of new products or services
- Connecting it to survey monkey workshop feedback
- Building templates to simplify campaign development
- Connections to our back office services
- Better integrated to our website
- Automating post workshop feedback process
- Trying more a/b testing
- Price
- Product Features
- Product Usability
- Implemented in-house
- Adjusting from a manual process to a fully automated one
- no training
- List management
- Building automation logic
- Creating messages from templates
- Integrations
- Manually updating lists from contacts not in a online acquisition
- Freshbooks
- SurveyMonkey
- No
- Haven't upgraded
- Just keeping alive what I can already do.
Want a dose of positive user experience? That's what I have to say about Active Campaign!
- Extremely user-friendly. If I can use it...anyone can.
- The dashboard on their website makes it easy to view information at a glance.
- Never "breaks." Talk about reliable. Active Campaign exemplifies reliable.
- Provide helpful tips on how to grow my email list.
- Provide helpful tips on what types of "freebies" I should provide to website visitors.
- Keep emails short and concise.
- AC has only made a positive impact on my business.
- AC is always seeking to improve their customers' experiences.
- AC continually seeks to improve its infrastructure and make it more valuable to customers.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- N/AN/A
- Lead nurturing automation
- N/AN/A
- Lead scoring and grading
- N/AN/A
- Data quality management
- N/AN/A
- Automated sales alerts and tasks
- N/AN/A
- Calendaring
- N/AN/A
- Event/webinar marketing
- N/AN/A
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- API
- N/AN/A
- Role-based workflow & approvals
- N/AN/A
- Customizability
- N/AN/A
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
You want this to be accountable to your clients
Our clients love the daily interaction with the emails we send and we track different media we include inside our email stories.
Over time we managed to find out which videos our clients love the most, which was long-form podcasts and videos explaining the science behind our services.
- Email automation.
- User interface.
- Reporting.
- Automation user interface feels a bit slow.
- Contact management within automations.
- A most crucial aspect for us is making sure we send our clients stories and videos via email every day, except weekends.
- ActiveCampaign is a good tool to ensure your marketing is on track.
- Sending emails is smooth and they get delivered reliably.
- The user interface is clear and keeps you focused.
- Greater client interaction.
- Contact management within automations is a struggle for me.
- Rest works well.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- N/AN/A
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 60%6.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 100%10.0
- Event/webinar marketing
- 100%10.0
- Social sharing and campaigns
- 100%10.0
- Social profile integration
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Contactually and by Compass
The price point for our needs was a good value compared to the other options we used previously.
- Marketing.
- Customer service.
- Sales.
- Marketing automation to have writers deliver on time.
- Managing our "patients" in our professional practice.
- Give better service to our patients with targeted videos from us.
- Product Usability
- Product Reputation
- Implemented in-house
- No issues, have to use the system, which takes getting used to.
- no training
- Email automations.
- Dashboard.
- Contact management.
- Groovepages
- Wix
- Thrivethemes
- API (e.g. SOAP or REST)