Zoho Social - Pragmatic practical solution for SMEs
August 24, 2023

Zoho Social - Pragmatic practical solution for SMEs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

I've used at least 20 different social media tools from Buffer, to Hootsuite, SocialBee, Loomly, and [...] knows how many others from apps, trials etc. While some like Hootsuite and Later were good tools, and while Canva even offers an element of solutions for social media, I always found Zoho Social to be the one which stood out. While I know it doesn't have "everything", the truth is no solution out there will. Everyone will give you the "Pay our super duper premium plan and you'll land on the moon". The reality is that is [...]. Before you start off, understand what you want. What does success look like for you when you are looking for a social media tool. Don't think of fluffy "imagine if you could do xyz", think of what is important for your business.

For me, it was Brand Health, Scheduling, nice UI, reporting, and multiple platform support. Zoho Social had everything I wanted, so was perfect. The things it doesn't have are few and far between, but I manage as I'm saving 3/4 hours a week by having Zoho. It is perfect for me, and I think it should be perfect for most SMEs.

Pros

  • Brand Health
  • Schedueling
  • Simplicity
  • Platform Support

Cons

  • Better Pricing for Teams
  • Addons for SalesIQ
  • Integrations with other CRMs
  • Time efficiency
  • Cost efficency
  • Reporting
Just was better for my use case than the competition

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
You can ring or email them and they answer, invaluable
In my opinion, Zoho Social as Well Suited
- Weekly Planning of posts and content
- Community Management
- Reporting

In my opinion, Zoho Social as less well suited
- Integrating with Hubspot/Mailchimp
- Multiple users for a startup team is a bit pricey
- Web tracking for retargeting

I can't really complain about too many areas, but Zoho Social stands out for its solutions rather than things I'd like to improve. Utilisation is key.

Zoho Social Feature Ratings

Sentiment analysis
8
Broad channel coverage
9
Content planning and scheduling
9
Audience targeting
8
Content optimization
9
Automated routing and prioritization
8
Customer interaction histories
9
Lead generation
8
Content marketing
8
Twitter
9
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
Campaign success analytics
9
Competitor analysis
9
Role-based user permissions & privileges
9
Mobile access
9

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