The absolute best B2B content creation platform
June 27, 2024

The absolute best B2B content creation platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Writer

I've used Writer previously at a creative content firm and now as a solo consultant/freelancer for developing B2B technical content. I've used it for blog development, social media summary content, and content quality assurance. By far, the best feature has been the writing refinement and style support. It is extremely useful for deeper technical content.

Pros

  • Content refinement and quality control
  • Ideation and "beating the blank page"
  • Content summaries and generation

Cons

  • Sometimes, the workflows could be a bit smoother
  • Library and knowledge management organization
  • Tone of voice control needs better training
  • Writer has saved me about an hour a day in rewrites and being "stuck" with phrasing.
I have not explored the company-level context too much as a solo consultant. I use Writer generally for my own content, but haven't trained it that much honestly.
Being able to context switch between company context is not something I'm able to do at my level, unfortunately. I look forward to exploring this more as I progress with Writer.
As a brand content manager in a previous role, Writer was instrumental in helping my team stay on-voice and on-brand. It excels in this far beyond Grammarly and other tools. Most LLM-based generators follow the same status-quo languge, but Writer allowed our content to follow company standards and also stay within compliance guidelines for sensitive content.
Writer's "recipes" and workflow approach allow me to think through the process of generation better than an open-chat format like ChatGPT or Gemini. It also is more flexible than Jasper (at least when I tested both).

Do you think Writer delivers good value for the price?

Yes

Are you happy with Writer's feature set?

Yes

Did Writer live up to sales and marketing promises?

Yes

Did implementation of Writer go as expected?

Yes

Would you buy Writer again?

Yes

I always recommend Writer when discussing content management and generative AI with colleagues. Writer is the best B2B content platform I've discovered.

I've found it less useful from a social media management content generation platform, with platforms like Taplio (limited to LinkedIn) being better. But I expect that's to come (hopefully).

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