Twitter Ads - Increase ROI and Meet Marketing Goals
November 30, 2021

Twitter Ads - Increase ROI and Meet Marketing Goals

Sydney Lovegrove | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. We utilized our Twitter Ads to drive traffic to our website. It is a really easy platform to use but targeting is limited compared to other social media advertising.

Pros

  • User Interface, Easy to Understand.
  • Audience Targeting.
  • Campaign Setup.

Cons

  • More Detailed Analytics.
  • Additional Filter Options.
  • Additional Targeting Options.
  • Cost Effective.
  • Geographical Targeting.
  • Easy to Use.
  • Increased Brand Awareness.
  • Increased Reach.
  • Traffic to Website.
Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has similar opportunities, but you must assess which one will be most successful and cost-effective for your business. Using a blend of platforms and advertising campaigns can also be beneficial.

Do you think X Ads delivers good value for the price?

Yes

Are you happy with X Ads's feature set?

Yes

Did X Ads live up to sales and marketing promises?

Yes

Did implementation of X Ads go as expected?

Yes

Would you buy X Ads again?

Yes

Twitter Ads can be very beneficial for businesses if used effectively. Whether it is to increase reach, brand awareness, conversions, and leads, a Twitter Ad campaign can do it! It is important, however, to always understand your audience and what your audience is specifically on Twitter. Ultimately, I think your platform audience, main customer base, and campaign goal all weigh into if Twitter Ads is a good option for you/your business.

Comments

More Reviews of X Ads

Verified User
I wish for better audience targeting
Verified UserEmployee in Marketing
Verified User
A good software that reaches young demographics but with a limited feature set
Verified UserManager in Marketing
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