Great start and a long way to go
December 21, 2018
Great start and a long way to go
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
- Review Management Program
Understanding customer voice and also bringing in a lot of visibility in terms of acceptance of the product. Reviews also help in the decision process of potential customers.
Pros
- Comprehensive and targeted content which is also becomes an interesting read for an audience.
- Deep dive reviews help internal teams to make necessary improvements to product.
- Owning the campaigns and becoming like an extension of marketing teams for companies
Cons
- It's a good idea to collect just a rating from those who don’t want to write a full review as their oven might be making noises... but there should be a provision to remind them to come back and write a review time and again.
- The process of review moderation should be made visible to vendors. It helps in informing customers accordingly.
- Increase brand awareness
- Manage brand reputation
- Scale customer proof through reviews
- Identify candidates for case studies & advocacy
- Increase landing page conversion
- Create sales enablement content
- Improve sales efficiency
- Gather product insights
We signed up for review management and hence more reviews have certainly helped us a lot to build our reputation online and attract new business.
Content is supreme in TrustRadius as it is comprehensive and to the point. Custom questions are a great move as we can know what needs to be done from a product perspective.
We did consider Capterra but since our business requirements are different, we narrowed it down to TrustRadius.
We have just started and have a long way to go in terms of ORM but with TrustRadius, we got the right start and we wish to work with them more.
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