Item: TrustRadius for Vendors
Rating: 8
Author: Adelle Archer

Overall Satisfaction with TrustRadius for Vendors

Use Case and Deployment Scope

Review Acceleration Program
TrustQuotes Library
TrustQuotes for Salesforce

The TrustRadius suite of products helped bring customer voice and a customer's validation to the sales cycle. We predominantly use customer reviews in new business sales, renewals, and marketing promotions.

Pros and Cons

Pros

I like the review acceleration program they've developed to help you garner more reviews. It's a very structured campaign that they mostly run for you.
Our sales teams love the ability to compare different competitors side-by-side and send this comparison via URL to prospects comparing us to other competitors.
I love how we can curate review quotes that are related to specific market segments, product capabilities, buyer personas and use cases and have those show up on a landing page via an interstitial.

Cons

My only big con was the pricing around the Salesforce integration being too expensive. As a more volume-based model with a higher sales headcount, the $/head was too high to justify. It was equivalent to some end-to-end solutions we pay for by seat, so while we got value out of it, we had to remove this product because we couldn't justify ROI.

Goals with TrustRadius for Vendors

Increase brand awareness
Manage brand reputation
Scale customer proof through reviews
Third-party validation of marketing claims
Increase landing page conversion
Create sales enablement content
Improve sales efficiency
Gather product insights
Identify & address customer issues

Review Richness

All around I'm amazed our customers take the time to write such thoughtful reviews. They give us a lot of rich information and content that we reuse and repurpose for marketing and sales purposes.

Alternatives Considered

G2Crowd is the only other major player in our space, which we use alongside TrustRadius. It's important to have a complete profile on both platforms I believe, though I like the Salesforce integration that TrustRadius has. G2Crowd doesn't have anything similar last time I checked.

Likelihood to Recommend

TrustRadius is great for mid-market to enterprise sales organizations where there is a true sales cycle of 15 days or longer. Customer reviews can be the make-or-break in a deal, so they're a very useful arsenal to equip your sales team with. It doesn't make quite as much for large sales forces just because of the pricing structure.

Comments

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Patrick Hansen
(Vendor Representative) commented 7 years ago
Adelle - Thank you for sharing a very thoughtful review! We've done a lot of research and testing on how to produce compelling and detailed reviews. I think we hit the perfect storm between our platform and TrendKite's customers - it truly is amazing just how much thought and depth your customers provide in their reviews on TrustRadius! And I sincerely appreciate your honest feedback on our Salesforce integration pricing. As you mention, this capability is unique to TrustRadius; TrendKite was one of our very first Beta testers. TrendKite's ability to roll out the capabilities so easily and drive adoption so rapidly gave us the confidence we needed to take these capabilities to the market more broadly. Along the way, we've not only expanded the feature set for our Salesforce integration based on feedback from TrendKite and others, but also evolved our pricing. We now have plans more suitable to high-volume sales models. I'm confident we'll find a way to make this work for TrendKite. Again, thank you! -patrick Patrick R. Hansen TrustRadius VP of Customer Success (512) 560-1020

TrustRadius is the #1 most powerful source of customer voice