Good platform - dynamic results
November 26, 2021

Good platform - dynamic results

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Publishing & Engagement
  • Social Listening
  • Influencer

Overall Satisfaction with Sprinklr Modern Sales & Engagement

The fact that it [Sprinklr Modern Engagement] integrates social media and looks at brand penetration, etc... makes this a very usable platform. The other factor is that it gives the user a glance at their "reputation index"... and reputation management today is even more important than simply branding. Given that it uses as a base - social media - it encourages me to review material that potentially could come from a myriad of places... not just your standard social media platforms. So this secondary research - coupled with Sprinklr makes for a wonderful and actionable set of bullet points at the end of the day.

Pros

  • SM analytics
  • It measures a particular campaign's performance - hugely needed today.
  • Benchmarks my performance with competitor's performances...YEAH.
  • Has the ability to monitor the team's activities against performance.

Cons

  • Social media adaptation... platforms are adding and subtracting services... it needs to keep up with these changes.
  • It is important that financial factors be allowed to be a part of the reputation mixture... this could [play a] positively or negatively affect.
  • Broaden the scope of media monitoring... there are so many additional channels that could be added.
  • Provided benchmarking for a variety of staff to work against...
  • Performance analysis is very good.
  • The ROI is quite reasonable at this point.
They have responded to the few questions I have. No drama...just answers.

Do you think Sprinklr Social delivers good value for the price?

Yes

Are you happy with Sprinklr Social's feature set?

Yes

Did Sprinklr Social live up to sales and marketing promises?

Yes

Did implementation of Sprinklr Social go as expected?

Yes

Would you buy Sprinklr Social again?

Yes

If you are heavily dependent on social media as your medium... then this [Sprinklr Modern Engagement] is a good product that needs very minor tweaks around the edges. If your reputation is #1 on your list... do not depend on this product solely... use it in conjunction with other reputation management platforms. This is - overall - a wonderful research tool!

Sprinklr Social Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
9
Sentiment analysis
8
Broad channel coverage
10
Content planning and scheduling
9
Audience targeting
8
Content optimization
9
Workflow management
9
Customer interaction histories
8
Lead generation
8
Content marketing
9
Paid media management
9
Campaigns and promotions
10
Twitter
9
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
9
Pinterest
Not Rated
YouTube
9
Campaign success analytics
9
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
8
Mobile access
8

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