Great for small businesses but, in my opinion, with frustrating limitations for SEO and marketing tracking
June 11, 2024
Great for small businesses but, in my opinion, with frustrating limitations for SEO and marketing tracking
Score 7 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Shopify
We are a marketing and website development agency for eCommerce businesses, so a large majority of our clients have a Shopify website. Shopify is very easy to use for start ups and small businesses that want to sell products online. We help them either develop their site to improve conversion rate, or we employ marketing tactics to help them generate more revenue.
Pros
- Shopify is very easy to use for agencies and business owners alike. It has a modern look and feel and is user-friendly.
- Building and updating the online store is also very easy with page templates and themes.
- The Shopify app marketplace is expansive and trustworthy, so it's helpful for customizations for unique business cases.
Cons
- Shopify analytics and reports could be more in-depth. The report builder isn't very flexible, and there's a lot of reports that seem feasible but you still can't create, such as a report of sales by product tag or collection.
- Shopify creates some unique issues for SEO that are annoying. For example, every tag you create, also creates an extra URL for every collection, so you get dozens if not hundreds more URLs that can be indexed and thus deemed as duplicate content.
- The biggest issue with Shopify is their new checkout extensibility. The benefits of it are not very clear, and it creates major headaches for marketing tracking, having to use a different style of javascript for tracking, and it renders Google Tag Manager preview mode useless. It is much harder to track conversions and test marketing tags.
- For our agency, we use Shopify for our own website as well as help manage dozens of client websites. Shopify's ease of use helps us scale our services to more clients, and be familiar with all its features and customization options so we can use learnings from one client and apply it to another
- Because Shopify is very reliable for our clients, we get to spend more time on marketing and website improvement, without having to worry about operational issues, long site outages, or anything that might be detrimental.
- BigCommerce and Adobe Commerce (Magento Commerce)
Shopify is so much easier to use, and much more user-friendly than both BigCommerce and Magento. The reporting, product management, and app marketplace are much better as well. Shopify also integrates with other systems very easily with apps and sales channels, so it saves a lot of time. BigCommerce and Magento may offer more flexibility for growth, in terms of website look, feel, and coding, but Shopify is a much smoother system that helps businesses "get to value" quicker.
Do you think Shopify delivers good value for the price?
Yes
Are you happy with Shopify's feature set?
Yes
Did Shopify live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Shopify go as expected?
I wasn't involved with the implementation phase
Would you buy Shopify again?
Yes
Comments
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