Overall Satisfaction with Oracle CRM
Oracle CRM is used in different departments within our organization such as sales, marketing, information technology and management. It has enabled us to aggregate leads data so that we can target the right customers. It has also eased our tracking and management of leads, prospects, opportunities and clients. It has also enabled management to track the performance of different marketing strategies and different marketing teams.
- Aggregation of customers and leads data
- Tracking and attribution of sales
- Ease of deployment and use
- Increased productivity by sharing customer's data across team members
- It is expensive for startups and small businesses
- Customization can be a resource intensive endeavor
- Tracking of new and existing customers
- Automation of marketing campaigns
- Understanding the demographics and profitability of existing clients