Recommended for medium/advance users
Overall Satisfaction with Optimizely Web Experimentation
We use Optimizely Web Experimentation to perform A/B tests. Since Goolge Optimize closed, we have turned to other options and one of them is Optimizely. The problemas that Optimizely addresses are the need of an advanced experimentation tool where we can perform high level test and not just basic ones. Also, this tool is in my opinion, the tool that better exports data to GA4, among those recommended by Google as substitutes for Optimize.
Pros
- anti-flickering
- audiences
- test-building
- easy to interpret reporting
Cons
- Improve use for new users. It is hard to get lost at first, even compared with its competition.
- Change between accounts is not as easy as in other tools, or at least not as visible as in other tools.
- Ease to access. Sometimes I use it on a daily basis and have to log in everytime I use it.
- Time saved as we haven't wasted time doing upgrades to use advance features, as it happens with other alternatives.
- Time saved on QA because it always work, unlike other alternatives.
- Stay on budget, we know what we are paying for and know that we don't tend to need any upgrades that will cost us more.
I one word: agility. We have been benefited from the agility the tool provides. The tool is so well structured that it even has an impact on our project management. Different people or even teams can use it and know what their role is and where the project is at some point. Also the tool offers quick implementation, compared to others that may take longer.
Optimizely Web Experimentation is perfect for medium or advance use but not for basic use. For basic use or new users VWO would be a better fit, or for users who would do a test once per month with low traffic. Optimizely is more for users or companies who use cro or do experimentation on a daily or at least weekly basis, with a decent amount of traffic.
Do you think Optimizely Web Experimentation delivers good value for the price?
Yes
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Web Experimentation go as expected?
Yes
Would you buy Optimizely Web Experimentation again?
Yes
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