Getting the job done with Monetate
May 22, 2019
Getting the job done with Monetate
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Testing and Optimization
Overall Satisfaction with Monetate
It's being used by several different marketing departments—our e-commerce store, our live event marketing team, our subscription service marketing team, and our general marketing team. It's also used by our product/dev teams to make changes to the site without having to do a development release.
Pros
- Ability to AB test very easily.
- Very flexible/customizable lightbox tool.
- Easy to target specific users by uploading datasets.
Cons
- Lightboxes that adjust for desktop vs. mobile experiences.
- Easier integration with custom analytics we use internally.
- Increased conversion rates due to successful AB tests.
- Reduced churn due to successful AB tests.
- Increased shop sales due to lightboxes.
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