Item: Monetate
Rating: 8
Author: Kristina Allen Bell, MBA

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

We use Monetate to conduct A/B tests and optimize from those results. We also use the tool to make quick changes to the site when we notice a customer issue. We use the tool to email customers tailored offers. We also use the tool to collect regional data across the country.

Pros and Cons

Pros

The product gives you the ability to make quick changes to your site without needing IT assistance
You have the ability to make the changes yourself, and not wait on Monetate support
If you need Monetate support, it is always available.

Cons

It takes Monetate a week and a half to build actions if we'd like their support to do so. A faster turnaround would be much more convenient.

Return on Investment

Ability to test different things that deal with conversion. We're able to see key metrics in each campaign right away.

Alternatives Considered

I haven't used any other products with a similar capability.

Likelihood to Renew

Monetate is a valuable testing tool.

Likelihood to Recommend

You should ask if you ever need to make quick updates to your site. You should ask if you would benefit from the ability to A/B test different scenarios on your site.You should ask if you have a person who is able to understand HTML and CSS in order to go in the tool and make changes more quickly than waiting on Monetate support.

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A/B Testing Champion

Modules Used