Lead Forensics is a must see
August 01, 2017
Lead Forensics is a must see
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lead Forensics
We are using Lead Forensics in our marketing, sales, and demand generation team for the purpose of lead generation, ABM insights, and website optimization. By gathering account visit insights we can better measure website activity at an account level, helping us to narrow our prospecting focus.
Pros
- Accurate account level detail and information provided
- Real-time insights so we can make decisions quickly
- Easy to use interface for faster adoption
Cons
- Collect more account information like revenue and SIC code for targeting purposes
- Integration with Eloqua
- More advanced reporting on Web analytics
- We have not seen any ROI yet in the past month
- Opened our eyes to new accounts we didn't even know about that were interested in our services
- New channel for lead generation campaigns
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