Powerful multivariate and personalisation tool!
April 01, 2022
Powerful multivariate and personalisation tool!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Testing and Optimization
- Customer Segmentation & Targeting
- Personalization
- Recommendations
Overall Satisfaction with Kibo Personalization, powered by Monetate & Certona
We use Kibo/Monetate here on a daily basis in order to deliver optimized journeys to all our users. Monetate feeds our core usability testing purposes, be AB testing or using AI to dynamically allocate users to winning variants. We also use Kibo product recommendations across the site which have been a massive contributor to our customer's engagement.
Pros
- Multivariant Testing.
- Product Recommendations.
- AI Personalisation.
Cons
- More Flexibility with recommendations logics.
- More involvement with experience planning and strategy.
- More events to keep up with what other companies are utilising monetate to achieve.
- Increase in site revenue.
- Much more optimised user journey.
- Ease of rolling out huge site changes with varying increments of traffic.
Do you think Monetate delivers good value for the price?
Yes
Are you happy with Monetate's feature set?
Yes
Did Monetate live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Monetate go as expected?
Yes
Would you buy Monetate again?
Yes
Comments
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