Marketing Automation for Days
June 09, 2017
Marketing Automation for Days
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
HubSpot helps our marketing department design, plan and produce content for our blogs, social posts, emails, and landing pages. It also helps us to manage our contacts and track our efforts. HubSpot keeps us aware of how our marketing is going besides the simple traffic reports. We are able to engage better with our users and potential users thanks to the many things we don't necessarily have to worry about on a daily basis because HubSpot handles that.
Pros
- HubSpot manages our top of the funnel reporting very well. We can see from our social media posts clear down to form submissions and any future interactions on our website thanks to its reporting capabilities.
- The personalization that can occur whether it's on an email, website, landing page or just on a form is fantastic. We don't have to design for the general audience we can get to the specifics of who this content is for and what they need to do with it.
- Its design center makes it easy to create a template and have a standard look to your communication. This is extremely helpful when using their workflows. That way you can assure you're handling your users in a consistent way.
Cons
- Their social reports don't necessarily report the same thing as Twitter or Facebook analytics do. When there are questions it's not necessarily clear what is and isn't being measured.
- Sometimes it's easier to just create a template than it is to create an email the way you want it. Some of the template uses would be better suited in email creation and vice versa.
- Allowing for more information to be input when importing contacts would help to automate segmenting our leads.
- We have increased our landing page click throughs by almost double.
- We have created successful email nurturing campaigns that run themselves now.
- We have increased our social presence thanks to its scheduling and automation tools for different networks.
HubSpot is a better all-around automation solution for our small marketing department. It helps us function as a design team, social media managers, a copy writing team and campaign strategists when we need to have those hats on. It makes switching back and forth easy and helps us to be productive whatever it is we need to be doing.
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