Item: Hootsuite
Rating: 9
Author: Verified User

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

I use Hootsuite to schedule social media posts across multiple platforms including Instagram, Facebook, X, LinkedIn, YouTube. It saves me time and allows me to focus on other projects throughout the day. I am able to schedule content in advance and that lets me plan better.

I also use Hootsuite for reporting on monthly social media performance and I love the fact that it pulls insights even for posts that I may not have posted via hootsuite.

The emoji generator in the captions is helpful for last minute additions and the hashtag generator is excellent in case you are still using a few branded hashtags.

Pros and Cons

Pros

Scheduling the same post across multiple platforms at the same time is super easy
You can easily build different types of reports in the analytics section
The overview of the planner lets you view your posts for the week in a glance and helps in keeping your vision on track

Cons

YouTube scheduling is one-off and needs to be done separately
Editing videos on the platform is not very seamless
Editing posts on the platform may not align with your branding language or tools used

Return on Investment

Our number of followers has increased significantly by 200% as we built new accounts and established posting systems using Hootsuite
We have seen a 40% increase in engagement due to regular posting via Hootsuite
Our brand presence across multiple platforms has increased as we can post using Hootsuite across all platforms mentioned previously

Usability

It is a simple interface, very easy to use and understand even for new social media folks. You can navigate to multiple dashboards and try different features. The initial tour is also very helpful in understanding the platform. The customer support via email is prompt and responsive in case you run into any errors or have any confusions.

Social Media Impact

I use Hootsuite to respond to new comments and dms on Instagram and facebook and I have also setup some notes and consistent messages to send across platforms to ensure consistency in language and it is easy as the software lets me see my previous responses too. I would highly recommend using this.

Alternatives Considered

Buffer, Later Social and Meta Business Manager

Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. Hence I opted for Hootsuite for our organization.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Other Software Used

Canva, Figma, ChatGPT

Likelihood to Recommend

It is well suited for one person or two person social media teams or smaller social media teams handling a large volume of accounts and bulk posting content or posting repetitive content to A/B test how it performs on different platforms. It saves you the time of scheduling the same post separately on different platforms and using a scheduling platform does not impact metrics but it is more so the algorithm and the account setup or your regular posting time that may impact this.

Hootsuite Feature Ratings

Comments

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Great platform to schedule content in bulk

Software Version