Industry Leader in Social Media Scheduling
September 24, 2024

Industry Leader in Social Media Scheduling

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

We use Hootsuite for three things.
1) to schedule content on our Facebook, Instagram, LinkedIn, and X business pages. This saves us tremendous loads of time.
2) to review success measures and explore analytics on all our social channels. Hootsuite has a longer history of activity on social channels than the social channels themselves do. For instance, Hootsuite can look back a full 12 months at analytics, but Facebook business suite cannot.
3) as a chat feature to respond to customers. Our customer care team logs into Hootsuite and responds to customer messages.

Pros

  • Hootsuite is phenomenal at post scheduling and they have gotten better and better at maintaining channel integration, where they are breaking less and less.
  • Hootsuite has great analytics that are visually appealing and easy to understand.
  • Hootsuite allows you to easily have multiple users to manage different aspects of social media - like post and customer responses.

Cons

  • I know that they are constantly updating the UI but there's still something that seems a little lacking in how it looks. But that may just be personal preference.
  • It does get very expensive per person you add on there.
  • Adding or removing social media accounts can be difficult to navigate to.
  • Hootsuite has saved us hundred of man hours, thus hundred of dollars. Logging into each channel multiple times a day is just not an option.
  • Hootsuite helps us understand and justify what type of content we are posting where. The way it shows our channel analytics help us clearly understand what is happening with our content.
  • Hootsuite provides a way for our customer care team to quickly respond to upset customers on social platforms, keeping them happy and addressing their issues quickly. In the long run, this retains them as customers.
It very usable. Most people can just log in and understand it intuitively. I just don't think it's at a 10 yet. I've seen some other platforms that are easier to use and understand. Maybe they just need to make it even more simpler. That being said, Hootsuite still does a superb job at making things clear and easy to understand.
We post around 20 days per month across 4 channels and over 30 pages. Hootsuite allows us to maintain brand consistency throughout all those posts. It helps me get a clear picture of what we're putting out there at what time and create a congruent content calendar. We're also able to have our customer care team respond to our customers at the same time and maintain their business.
There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer disconnections with channels on the platform. Other platforms, like Later, frequently disconnect.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is best suited for businesses or creators with multiple accounts on multiple platforms. The convenience is having everything in one place and being able to schedule it out into the future.
Hootsuite may not be suited for businesses for those with 1-2 social media accounts. Platforms are now discouraging scheduling when it comes to showing up well in the algorithm. So if you're a creator concerned about that, this may not be for you.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
7
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
10
Automated routing and prioritization
7
Customer interaction histories
10
Bulk actions
10
Lead generation
Not Rated
Content marketing
9
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
8
Facebook
10
LinkedIn
10
Instagram
8
Pinterest
8
YouTube
Not Rated
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
4

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