Google Tag Manager is a must have
January 04, 2025

Google Tag Manager is a must have

Alexandre Istamboulian | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

I use Google Tag Manager to track custom events and user actions not collected automatically in GA4. Google Tag Manager enables my organisation to be more granular in its reporting and the tracking possibilities are truly endless! I also like that Google Tag Manager integrates with a lot of marketing platforms we use (such as LinkedIn and Google Ads) and it offers a wide variety of tags templates to get you started with these.

Pros

  • Tracking in depth user actions
  • Tracking complex conversion points
  • Tracking funnels

Cons

  • A slightly easier to use debug console
  • Better help section for advanced set ups
  • Easier user management
  • Improved overall reporting data accuracy
  • Improved user conversion funnels
  • Improved overall user engagement
As I said previously, Google Tag Manager is fairly easy to use to non developers in my opinion (I am a Web Product Manager myself). However, it’s not always easy to build custom tags and tracking set ups without consulting external specialised blogs and YouTube videos as Google doesn’t provide easy to understand documentation.
As I said before, GA4 doesn’t allow for much custom tracking so using Google Tag Manager to fill the gaps makes sense. There are many tools available to track conversions and user actions but the most sensible option for us was to go with Google Tag Manager as most of our Marketing tools are in the Google ecosystem.

Do you think Google Tag Manager delivers good value for the price?

Yes

Are you happy with Google Tag Manager's feature set?

Yes

Did Google Tag Manager live up to sales and marketing promises?

Yes

Did implementation of Google Tag Manager go as expected?

Yes

Would you buy Google Tag Manager again?

Yes

Google Tag Manager is a great free tool to cover most of your essential custom tracking needs. You can also set up some advanced tracking with it but it might not be suitable for true beginners as Google doesn’t provide easy to use documentation for non developers in my opinion. Overall though, Google Tag Manager is a real industry standard in terms of custom tracking and I’d recommend it to anybody that wants to go beyond the basic tracking abilities GA4 provide out of the box.

Google Tag Manager Feature Ratings

5.3
Tag library
8
Ease of writing custom tags
5
Rules-driven tag execution
3
Mobile app tagging
Not Rated
Tag Load Rules ()
Not Rated
6.3
Event tracking
9
Mobile event tracking
Not Rated
Universal data layer
7
Automated error checking
3
TMS Architecture ()
Not Rated
2.0
Role-based user permissions
2

Comments

More Reviews of Google Tag Manager

  1. Home
  2. Tag Management Solutions
  3. Google Tag Manager Reviews
  4. User Review of Google Tag Manager