Putting the social in business.
January 19, 2020

Putting the social in business.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook Pages Manager

Facebook Pages Manager has pushed us into a social platform not traditionally used to reach our audience. We can use it for a lighter, more personal approach instead of a straight professional, business approach. We don't use LinkedIn for fun, meme-like posts, so Facebook Pages Manager gives us a fun outlet.

Pros

  • Easy to use
  • Can be managed from my personal account.

Cons

  • When an applicant applies through our page, we don't always see it.
  • The metrics don't always apply to our market.
2 - The business owner and one employee are the two people using and managing Facebook Pages.
  • have not noticed any ROI
Facebook Pages Manager is well suited for a lighter approach to candidate engagement and reaching people at a social level. It's a way to reach them and not ask much of them but perhaps engage them to seek out the LinkedIn / job postings. It's less appropriate for actual applicant tracking.

Meta Business Manager Feature Ratings

7.5
Boolean keyword searches
8
Broad channel coverage
7
9.3
Content planning and scheduling
10
Audience targeting
9
Content optimization
9
8.0
Customer interaction histories
8
7.0
Lead generation
7
Content marketing
7
Paid media management
7
Campaigns and promotions
7
7.8
Twitter
7
Facebook
10
Instagram
7
Pinterest
Not Rated
YouTube
7
6.0
Campaign success analytics
6
Real-time tracking
6
10.0
Role-based user permissions & privileges
10
Mobile access
10

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