Item: Dreamdata
Rating: 9
Author: Verified User

Overall Satisfaction with Dreamdata

Use Cases and Deployment Scope

We use Dreamdata in order to review multi touch attribution campaign tracking - we use it as a marketing department so that we can track all the instances where we as a function are influencing the customer journey. It's great for having multiple models of attribution and understanding how things like PPC, social media, email campaigns and other marketing tactics play a part in the wider lead and customer acquisition journey.

Pros and Cons

Pros

Multi touch attribution
Visualisation of brands
Visualisation of data

Cons

Condensed overview
Quicker loading data

Return on Investment

Ability to prove marketing spend worth
Ability to track multi touch attribution
Deeper understanding of client journeys in order to optimize funnel

Usability

Dream data has a really user friendly user experience and user interface - I like the colours, the logos make things a lot easier to read and navigate between, and it is a generally intuitive experience. It is easy to find your way to the data that you need to see.

Key Insights

Do you think Dreamdata delivers good value for the price?

Yes

Are you happy with Dreamdata's feature set?

Yes

Did Dreamdata live up to sales and marketing promises?

Yes

Did implementation of Dreamdata go as expected?

I wasn't involved with the implementation phase

Would you buy Dreamdata again?

Yes

Other Software Used

Slack, Microsoft Teams, Miro

Likelihood to Recommend

I am quite likely to recommend Dreamdata to a colleague or connection in a number of scenarios, in particular I have found it to be appropriate for the tracking of Marketing multi touch attribution across all our activities and where we have impacted lead, handraiser and client journeys with our various different marketing materials.

Comments

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Super useful tool for marketing attribution models