Tool for enhancing sales prospecting activities
Overall Satisfaction with Datanyze
We currently use Datanyze to help identify prospective clients and contacts within client organizations. Datanyze also helps us segment the market for territory alignment and strategy. Datanyze is used across multiple departments to include business development, sales and marketing. It helps us identify market information such as technologies utilized by specific prospects and company profile.
Pros
- Breadth of information in database
- Easy to use interface
- Notifications of company updates are very useful
Cons
- Broader information on backend systems (i.e. ERP, payment processor, etc.)
- More contact information
- Increased sales productivity
- Enhanced marketing/business intelligence
- Contributed to growth of sales pipeline
The UI of Datanyze is better than some of the alternatives. They also maintain information on certain technologies that other vendors do not. I also like the company notification (i.e. when a company changes a technology). As far as other features, I have seen that they are standard across the different platforms.
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