D&B Hoovers - 8+ Year User
Updated April 12, 2024
D&B Hoovers - 8+ Year User
Score 8 out of 10
Vetted Review
Verified User
Software Version
D&B Hoovers
Overall Satisfaction with D&B Hoovers
We use D&B Hoovers to do market research and build calling lists for both internally and for our clients. We use it to help identify target markets. We search businesses and find similar businesses to help identify clients target markets as well as for our own sales and marketing teams. We will also use it to look at specific types of other businesses in the same demographics, such as SIC code, NAICS code, Sales revenue or general metro or zip codes We also use it to look for contacts at the prospect businesses we are looking to target.
Pros
- Main Business Phone and address
- Business Classification
- Overall majority of businesses captured in a market place
Cons
- Contact Data - DL and Emails
- Estimated Dated points - Sales Rev, number of employees, square footage
- Contacts who work at company
- Data on where that contact is located
- intent data is not the best
- Market Research
- Ability to understand if we can run a successful campaign for a client
- Help identify new markets for internal sales team
- Find additional prospects based on current customers Hoovers profile
D&B is good at company info and data structure, all records have data (sic codes, industries, sales rev). Some of this data is correct some is not. For example, Sales Revenue for private companies can be extremely off and sometimes not updated for years. Also, Number of Employees can be extremely off and not updated for years. Overall SIC Code, NAICS Codes seem to be 80%ish accurate. The fact that all company records have SIC Codes, NAICS Codes, Industries, Sales Revenue is a very nice feature. A lot of other data companies have the industry info (SIC, NAICS codes), number of employees, and sales revenue missing from a larger percent of records. A lot of other data companies do not have as much of a robust company info as Hoovers does
Do you think D&B Hoovers delivers good value for the price?
Yes
Are you happy with D&B Hoovers's feature set?
Yes
Did D&B Hoovers live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of D&B Hoovers go as expected?
I wasn't involved with the implementation phase
Would you buy D&B Hoovers again?
Yes
D&B Hoovers Feature Ratings
Using D&B Hoovers
4 - The Operations and Data Team use D&B Hoovers. We use it for market research to help build calling and marketing lists for our sales and marketing teams. We also use it to build calling lists and do market research for calling campaigns for clients
4 - The people who support D&B Hoovers and the people who are using D&B Hoovers. We run a lean org, so we do not have other people outside of the users who support D&B Hoovers on an on-going basis. The people who support D&B Hoovers are analytical and good an looking for similarities in companies to help with market research and to find prospective businesses. They are also critical thinkers when they need to find ways to use the platform to help accomplish their task if they are unable to with an initial simple search
- Market research
- building calling list
- helping determine market size based on market research outcomes
- Use contact data to identify KDMs - Hoovers contact data is not the best
- using keywords to find other businesses that match a market research profile, but industry info on the hoovers profile is not matching exactly to a basic search
- If contact data gets better, we would love to be able to utilize this feature
- If intent data gets better, we would love to be able to utilize this feature
Evaluating D&B Hoovers and Competitors
Yes - Sales Genie. Sales Genie had very old and outdated data. the UI was also very old. We switched to D&B Hoovers over 7 years ago, so it has been years since I've last looked at the data quality in Sales Genie and the UI. This could have all changed by the time of writing this review.
- Ease of Use
- Other
Data quality for company data. First and foremost from a marketing and sales standpoint, we wanted to ensure we were targeting the correct companies 70%ish of the time. Other companies at the time of purchase of D&B Hoovers did not have the company profiles and demographics as strong as D&B Hoovers.
We would also rank contact data higher in the process. We are generally happy with how we use D&B Hoovers, but knowing there have been a lot of newer data providers in the market since we have purchased D&B Hoovers we may have taken more into consideration. Also intent data is something all data providers are touting now of days, but we have not have the chance to compare different data providers on intent data
D&B Hoovers Implementation
- Implemented in-house
Change management was minimal - We D&B Hoovers for a small team of people when we first purchased. So the change Management was extremely minimal. The only things we've had to do was when sending results of market research to other internal team members is explain differences in column headers and industry names / classifications. These are a couple downsides of using different databases is that industry names / labels do not match up since they are assigned as a data provider level.
- mixing old and new data in the internal database
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