Criteo exceeded our expectations!
Overall Satisfaction with Criteo Dynamic Retargeting
Criteo is being used across our entire site. It helped us achieved great placement for our retargeting ads where past agencies had low budget placements at the bottom of sites.
Pros
- We prefer them as our partner for retargeting as we are paying per click instead of per impression so only if the customer is interested and engaged do we pay.
- Not only do we do retargeting but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged.
- Their easy to use interface and campaign set up is also helpful
Cons
- I would like to see more options for customer acquisition
- More detailed reporting based on GA last click
- We had an increase of ROI based on a last click in GA compared to other agencies
Comments
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