Item: Ahrefs
Rating: 8
Author: Verified User

Overall Satisfaction with Ahrefs

Use Cases and Deployment Scope

We use Ahrefs for SEO research - backlink discovery, keyword volume estimates, competitor tracking, etc. It's a very comprehensive tool and can help with almost all phases of content planning and keyword optimization. It does NOT do a ton on the technical SEO side - but there are other tools we can use for that. It's one of our 'must have' tools.

Pros and Cons

Pros

Keyword research
Content mapping
Backlink tracking
SEO and PPC comparisons

Cons

Technical SEO
Internal Linking
Detailed PPC data

Return on Investment

Improved efficiency
Improved client recommendations
Improved ROI on tool investments

Alternatives Considered

Semrush, SEOptimer and Moz Pro

It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools.

Key Insights

Do you think Ahrefs delivers good value for the price?

Yes

Are you happy with Ahrefs's feature set?

Yes

Did Ahrefs live up to sales and marketing promises?

Yes

Did implementation of Ahrefs go as expected?

Yes

Would you buy Ahrefs again?

Yes

Other Software Used

Semrush, Conductor, ContentKing

Likelihood to Recommend

Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.

Ahrefs Feature Ratings

Comments

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Great tool - must have for SEOs