Marketo Engage Review
March 28, 2025

Marketo Engage Review

Alex Beard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo is our marketing data source of truth. It's where all of our engagement lives, where all of our email programs are created. It's where all of our leads from our different campaign sources flow into and it sends that data up through our CR

Pros

  • It keeps all of our very important lead data in one place. It's very flexible, allows us to do a lot of different things around list building and segmentation. It deploys our email campaigns for us and it's also where our landing pages are built. So it does a lot of the things that we need to do from a data and deployment perspective.

Cons

  • User interface user experience could be better. Not a very user friendly product.
  • Lead conversion. I'm not totally familiar with what we had in the past before we stood up Adobe Marketo, but from what I've been told this is a lot more organized. It helps us actually do the job of demand gen much better than it did before.
We mostly use this for email marketing. We are looking at doing some webinar stuff through the platform. Our number one goal is to drive more sales qualified appointments from marketing sources. And so I would say that we depend, we lean on Adobe Marketo very heavily for that. That is our number one goal. That and greater share of revenue.
  • Pardot LeadDeck (discontinued)
100,000 to 250,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

Yes

If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.

Adobe Marketo Engage Feature Ratings

Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage