Adobe Marketo Engage MAP Review
March 27, 2025

Adobe Marketo Engage MAP Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

In our organization, We use Adobe Marketo Engage for marketing Automation and emails, Adobe Marketo Engage is also a key part of all our integrations and CRM and tech stack

Pros

  • Automated programs
  • Web Hooks
  • Dynamic List building

Cons

  • granular reporting
  • Improved user license pricing
  • Better Salesforce integrations without extra product purchase
  • Improved our ability to be dynamic on market outreach
  • Improved efficiency when targeting audiences
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
To drive prospects and customers to important calls to actions and update them in important and relevant product news
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

If asked, I think I would tell a colleague that, in my experience, Adobe Marketo Engage does bulk email setup and sending well. Adobe Marketo Engage's Salesforce object sync is helpful

Adobe Marketo Engage Feature Ratings

6.2
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
5
Landing pages
6
A/B testing
6
Mobile optimization
6
Email deliverability reporting
7
List management
6
Triggered drip sequences
6
5.8
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
4
Automated sales alerts and tasks
5
4.0
Calendaring
5
Event/webinar marketing
3
3.0
Social sharing and campaigns
3
3.0
Dashboards
4
Standard reports
2
Custom reports
3
4.8
API
5
Role-based workflow & approvals
5
Customizability
3
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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