Adobe Marketo Engage Advocate Through and Through
March 25, 2025

Adobe Marketo Engage Advocate Through and Through

Josie Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

We use Marketo for lead scoring, nurture campaigns, announcement emails, website upkeep (forms, landing pages) webinar registration and updates, and as our overall marketing database. It is vital to our business success.

Pros

  • Lead scoring. we are able to track and transfer qualified leads to our CRM
  • Nurture campaigns. We are able to set up campaigns that market specifically to our unique vertices.
  • Forms and landing pages. We need to be able to ensure privacy, and Marketo allows that.

Cons

  • Duplicate leads take up too much space and we cannot delete them
  • Unsubscribes take up our database but many are customers so can't be deleted. We haven't gotten support on that
  • We NEED team ownership of leads. Our CRM allows it
  • Faster lead conversion
  • More targeted communications
  • Better data insights
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
25,000 to 100,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

I enjoy using Marketo, however I'm not sure of its efficacy for large companies.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
10
Mobile optimization
6
Email deliverability reporting
7
List management
7
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
7.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Microsoft Dynamics CRM
4
Integration with SugarCRM
Not Rated

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