Adobe Marketo Engage the best Marketing Automation Platform
March 21, 2025

Adobe Marketo Engage the best Marketing Automation Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo ABM
  • Marketo Web Personalization
  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Ad Bridge

Overall Satisfaction with Adobe Marketo Engage

We used Adobe Marketo Engage for accelerating the demand, share the leads with Sales Team and using it for personalization at scale.

Pros

  • Lead Scoring
  • Marketo Sales Insights
  • Marketo Measure
  • Data Hyegine

Cons

  • User Interface
  • Email Editor but the new one is coming
  • AI but Marketo is coming up with new AI
  • Demand accelerated by 60%
  • Little to no leads passing through the cracks
  • Complete Sales and Marketing transparency
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
More revenue with personalized experience for the users.
Better control on data and many options for lead scoring, email optimization is great and tracking email Deliverability is just awesome

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

For Lead Scoring, Multi Touch Attribution, Email Deliverability, Personalization at scale, Data Hygiene, Sales and Marketing transparency.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

Comments

More Reviews of Adobe Marketo Engage