Act-On is an invaluable tool to our Marketing Activity
Updated November 25, 2015
Act-On is an invaluable tool to our Marketing Activity
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
This is the first marketing automation tool our company has ever used. Act-On has completely revolutionized the way we send emails to our contacts and host our content. It has helped us learn things about our customers and prospects' online presence across our website, something that until we started with Act-On we had absolutely no insight into.
Pros
- All of the features are really user-friendly, and the Act-On University knowledge base is absolutely fantastic. That, combined with regular meetings with our Customer Success Manager (Matthew Paddick is a star!), means any problems or confusions with the software can be quickly overcome.
- Email reports available in an instant.
- Integration and two-way connection with Salesforce.
Cons
- Sometimes the site runs really slowly and it can be a bit frustrating, say if you're trying to send out a quick email to a few contacts.
- Sales and Marketing user screens are quite different, so being the only marketing user in my company it can be quite difficult to get points across to the sales users.
- Increased awareness in our prospect base
- Better deliverablility of our emails
- Better lead nurturing activity
25,000 to 100,000
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