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StackAdapt

StackAdapt

Overview

What is StackAdapt?

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

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Product Details

What is StackAdapt?

StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.

Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.

StackAdapt Videos

Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]

StackAdapt Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

Reviewers rate Usability highest, with a score of 8.2.

The most common users of StackAdapt are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 21)

Lots of Good Layers With StackAdapt

Rating: 8 out of 10
March 18, 2019
EF
Vetted Review
Verified User
StackAdapt
2 years of experience
At our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Cons
  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.

StackAdapt: A Great Addition to Your Marketing Stack!

Rating: 10 out of 10
March 18, 2019
CS
Vetted Review
Verified User
StackAdapt
1 year of experience
StackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.
  • Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
  • Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
  • Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.
Cons
  • The interface can be a bit confusing.
StackAdapt is great for reaching large audiences with video or display creatives. They offer a wide variety of pre-built user segments, as well as the ability to request custom segments when needed. Placement targeting is also strong on StackAdapt, with robust whitelist/blacklist capabilities. Results have always been right where we want them to be.

Affordable CPM's + Great Audience Segmentation

Rating: 7 out of 10
June 28, 2024
Vetted Review
Verified User
StackAdapt
4 years of experience
We use StackAdapt's programmatic buys for awareness campaigns where we need affordable CPM's. This is more focused on finding the right eyeballs for impressions than direct-response conversions. Testing multiple tactics (display, native, audio, CTV) for the same audience segmentation is great. Also, their geofencing capabilities are some of the easiest to set up and launch (though you have to watch out for adding too many constraints for a small geofenced area).
  • Affordable CPM rates
  • 3rd party audience segmentation
  • Ease of self-serve platform
  • Low minimum ad buy requirement
  • Fast customer support responses (and helpful)
Cons
  • Budget can spend quickly if you don't enable pacing guardrails
  • Low conversion rates
  • Too many mobile ad placements if you don't limit in the settings
StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately.

The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data.

StackAdapt is a fantastic platform to executive native and build top-funnel audiences

Rating: 10 out of 10
March 21, 2019
Vetted Review
Verified User
StackAdapt
2 years of experience
We utilize StackAdapt to execute native advertising. The platform is seamless when it comes to building out creative directly into the platform that will dynamically insert into publisher sites.
  • Creative building in the platform.
  • Contextual targeting.
  • Dynamic re-marketing.
Cons
  • Behavioral and interest targeting.
  • Bottom funnel marketing.
  • Additional publishers.
StackAdapt works very well for building out top funnel audiences to leverage for remarketing with bottom funnel channels. StackAdapt has not been particularly effective for conversions and bottom funnel marketing.

The benefits of StackAdapt within an e-commerce business

Rating: 8 out of 10
May 30, 2024
Vetted Review
Verified User
StackAdapt
1 year of experience
In our e-commerce business, we use StackAdapt to address audience targeting, multi-channel advertising, campaign optimization, creative management, and attribution/reporting challenges. It helps with customer acquisition, retargeting, brand awareness, seasonal promotions, and product-specific campaigns, ensuring precise targeting, efficient management, and improved campaign performance across digital channels. It is a very versatile and cross functional tool.
  • Customer acquiring
  • Multi channel marketing
  • Audience specific targeting
Cons
  • User interface difficulties
  • Requires more advanced reporting functionalities
  • Improved ease of integration with other platforms
In multi channel campaigns such as launching a new product and needing to reach a specific audience segment. StackAdapt’s advanced targeting capabilities, such as demographic, interest, and behaviour targeting, make it ideal for precisely reaching potential customers likely to be interested in our new product. It works particularly well in communicating with your target audience.
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